Google Analytics makes targeting your website easier

Education & Training with Consistent Clients

In my post last week, , we talked about the importance of knowing what your target looks like.

An important tool you have at your disposal is an analytics package, like Google Analytics. Being able to track your visitors, where they’re coming from and how long they’re staying on your site can help you make sure that your website speaks to your target market. It would be a terrible thing to know exactly who you’d like to be working with, but not be bringing any of them in due to a bad (or untargeted) website.

Here’s a great overview of Google Analytics from both the Group Manager at Google, as well as from a Realtor® that’s currently using it on his site. So be sure to put tracking in place on your site as soon as you can, so you can start making more intelligent decisions about your website and online presence. And don’t forget, this isn’t just for your site. Any single-property site you’re creating for clients should have tracking in place so that you can see where you’re getting the most traffic from, see what ads are working and what aren’t , and provide valuable info to your home sellers.


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Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Thanks for this post, Rich.

I went right to Google Analytics and got my code, but for the life of me I can't find where the <body> tag is in my Wordpress blog.  I know it has to be on one of 3 places - Footer, Header or Index, but it is not obvious.

I inserted the code above any body tag I saw, but it is not working.

Any ideas.

Thanks for your help.

Sep 03, 2009 12:51 PM #1
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Just to let you know I got it working.

Sep 05, 2009 12:48 PM #2
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Rich Rogala

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