In my post last week, , we talked about the importance of knowing what your target looks like.
An important tool you have at your disposal is an analytics package, like Google Analytics. Being able to track your visitors, where they’re coming from and how long they’re staying on your site can help you make sure that your website speaks to your target market. It would be a terrible thing to know exactly who you’d like to be working with, but not be bringing any of them in due to a bad (or untargeted) website.
Here’s a great overview of Google Analytics from both the Group Manager at Google, as well as from a Realtor® that’s currently using it on his site. So be sure to put tracking in place on your site as soon as you can, so you can start making more intelligent decisions about your website and online presence. And don’t forget, this isn’t just for your site. Any single-property site you’re creating for clients should have tracking in place so that you can see where you’re getting the most traffic from, see what ads are working and what aren’t , and provide valuable info to your home sellers.