While at a seminar for Realtors recently I noticed the generally shabby attire of my counterparts.
Of the fifty or so Realtors in attendance, I counted ten who I thought were presentably dressed. I doubt many of us would be in front of clients but still the dress was appalling. Levis, sandals and t-shirts were the standard fare. One Realtor in particular had holey jeans and believe me it wasn’t a fashion statement. I wonder if a group of lenders, lawyers or even title officers would have been similarly dressed – I doubt it.
I have a message to my fellow Realtors. The general public already doesn’t have a real good impression of us in many ways, yet like in any profession, a good Realtor (one who’s mastered the art of real estate) is a wondrous thing. We all know those in our industry who’ve reached the minimal level of competence and that’s right where they stay but if you’re not one of those Realtors take a tip from me – dress half-up.
Half-up dressing is simply the practice of dressing one-half level higher than rest of the crowd. In other words is the dress is casual don’t dress up to business casual but go half way in-between casual and business casual.
We each represent our profession either positively or negatively. Henceforth make the commitment with me to represent it positively in the way you dress.
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