Social Networking - Cutting Your Own Grass

Services for Real Estate Pros with RealSatisfied

Yesterday, I finally got around to editing the kickoff presentation I did at REBarcamp Denver.

This morning I received this message in tweet from Jeremy Blanton: "Can you do me a fav & put that video up on AR?" I asked him to tell me why and the following was his response.

Jeff, I would like you to post your video for the members because this is something they need to hear & understand. Especially those that are just starting down the social media road.

Many hear about the new technologies & think that they have to learn & understand each & every one of them. When in all reality, they could be 100 times more effective if they just found one or two ways to effectively market themself in the social media realm and become masters of those.

Like you mentioned in the video, not everything that you or I do will work the same for that member. Each market has it's own specific niche that the each & every person needs to learn. While twitter might work well for an agent in California, it may not do a thing for an agent in Idaho.

This simple principle applied to social media stands true for any type of marketing someone does. Example:

In my area, open houses are extremely ineffective. Agents that do an open house here only hold them to pick up that one or two buyer leads that come in, or the agent does the open house to please the seller.

Just because open houses do not work for here, does not mean that they are a complete waste of time. I have spoken with several people from around the US that use an open house as their main form of marketing & it has been super effective for them.

I guess the main reason I would love this video share is this: Each market & each person have their own individual uniqueness. The key isn't trying to learn how to do EVERYTHING, but to learn what will work & become a master of those.

Jeremy, that's good enough for me. :)

Jeff Turner on Twitter | Facebook

Comments (90)

Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

Jeff, loved your video.  Makes me want to go to a RE bar camp pronto.  I've hesitated because i'd be one of those out there saying "I just don't get it" and I thought rebar camps was just for the pros.  Guess it really is ok for those of us (who just don't get it) to join.

Sep 02, 2009 12:13 PM
Jeff Turner

Lora... the REBarcamps are best for those who don't get it!

Sep 03, 2009 12:07 AM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Jeff - Thanks for deciding to share this on AR, and thank you Jeremy for asking Jeff to share this.  Being somewhat new to the whole SEO, blogging, and internet marketing, it does get overwhelming at times with so many different options.  I am trying to stay focused on just a couple to see if they will cut my grass, but am always open to taking a new lawn mower out for a test drive.  Great video!

Sep 03, 2009 08:19 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Thank you Jeff.  Being a relative newbie on AR, I have so much to catch up on.  This is on my list to sit back and watch.


Sep 03, 2009 02:05 PM
Becky Brand
Shorewest Realtors - Oconomowoc, WI

Jeff - thanks for sharing this video.  I was in our sales meeting this morning going over Twitter in an impromptu session and someone brought up this very topic - how do I find time to do this, that way isn't for me and I don't get it!  I think the best part is that you gave people permission (and the responsibility) to ask questions and admit they don't get it.  I will be passing this along to my office.

Sep 08, 2009 07:44 AM
Linsey Ehle
M Realty - Rancho Santa Margarita, CA

Possbily one of the best intros to a barcamp experience I've seen yet.

Sep 09, 2009 12:08 PM
Sherry Siegel, Managing Broker, EcoBroker, ABR
BrokersGroup, serving Sequim and Port Angeles - Sequim, WA

And Jeff, I got the metaphor thing, too.  But I also saw, up in the right corner, the notice that I can subscribe to for 99.95. so now that I've started my trial membership going--BEFORE I found this link to the lower price, what can I do to repair the situation?

Sep 25, 2009 07:05 PM
Jeff Turner
RealSatisfied - Santa Clarita, CA

Sherry, there is a promo code we use for just these circumstances. :)  It is


Thank you!!

Sep 25, 2009 10:49 PM
Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

Jeff - I feel Social Networking is more than just networking as it has become a new form of Viral Marketing?

Sep 26, 2009 05:58 AM
Sherry Siegel, Managing Broker, EcoBroker, ABR
BrokersGroup, serving Sequim and Port Angeles - Sequim, WA

Jeff, thanks for the prompt reply! Off to subscribe.

Sep 26, 2009 06:26 AM
Coleen DeGroff
Coldwell Banker M.M. Parrish Realtors - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Jeff - Great video! When are you all coming out to Gainesville FL? Or Orlando? Or somewhere I can get to???  I wanna learn about lawnmowers!!!!

Sep 30, 2009 06:20 AM
Terry Miller
Miller Homes Group - Tyler, TX
Miller Homes Group and Tyler Apartment Locator

Love the video. Thanks and have agreat wek. I will check back soon.

Oct 04, 2009 02:18 AM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

We all have different gardening techniques and styles, and isn't it nice to know there is no one right way to do it?  Ditto for real estate.

Oct 10, 2009 04:45 AM
Harrison K. Long
HomeSmart, Evergreen Realty - Irvine, CA
REALTOR , GRI, Broker associate, Attorney

Jeff ... True that kinds of social media are tools to be considered for our business. We each need to look at what's available, what we can embrace, get excited and do some planning, with the end that the tool can be part of the business and marketing bag.   

Example: I for one am interested in video and YouTube as possible tool and have not yet and need to put this in my bag for active use.

Oct 10, 2009 04:54 AM
Kathy Jodrey

Great video Jeff! I just found your site and love your point that total mastery of all social media tools is not required. It can get so overwhelming for people who are new to this form of networking! So many choices, so much to learn, can lead to analysis paralysis.

When we find one or two methods that resonate with us and focus on becoming proficient in those areas great achievement can be accomplished.

Oct 26, 2009 09:10 AM
Lori Baden
EXP Realty LLC - Hilton Head Island, SC
Be At The Beach!

Refresher course for me. Even though I saw it live orginally. 

Just an FYI. I am from WV too. I use a John Deere 950 with either the Mower Implement or the Brush Hog Implement, depending on the heighth and thickness of my grass. 

Nothing runs like a Deere!

But I will say this, everyone in WV knows that the women mow the grass. Just sayin...

Nov 07, 2009 11:37 AM
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!


Glad you posted the video.  To take your analogy just a bit further, some may not want to cut grass, some will just want to smoke it.  : )


Nov 16, 2009 03:56 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Gee, the guy can fly all the way to Denver, but can't find time for a short hop to Seattle!.... :)~

Dec 04, 2009 07:03 PM
Jeff Turner
RealSatisfied - Santa Clarita, CA

Last I checked Rich, which was 2 seconds ago :), Seattle And Denver were about the same distance from Los Angeles.

Dec 05, 2009 01:25 AM
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

Jeff, what the letter said is true, it also has to do with so many other factors like how you use them. There is no cookie cutter system and people have to dive in to find the way that works for them.

Jan 06, 2010 07:31 AM

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