Social Networking - Cutting Your Own Grass

Yesterday, I finally got around to editing the kickoff presentation I did at REBarcamp Denver.

This morning I received this message in tweet from Jeremy Blanton: "Can you do me a fav & put that video up on AR?" I asked him to tell me why and the following was his response.

Jeff, I would like you to post your video for the members because this is something they need to hear & understand. Especially those that are just starting down the social media road.

Many hear about the new technologies & think that they have to learn & understand each & every one of them. When in all reality, they could be 100 times more effective if they just found one or two ways to effectively market themself in the social media realm and become masters of those.

Like you mentioned in the video, not everything that you or I do will work the same for that member. Each market has it's own specific niche that the each & every person needs to learn. While twitter might work well for an agent in California, it may not do a thing for an agent in Idaho.

This simple principle applied to social media stands true for any type of marketing someone does. Example:

In my area, open houses are extremely ineffective. Agents that do an open house here only hold them to pick up that one or two buyer leads that come in, or the agent does the open house to please the seller.

Just because open houses do not work for here, does not mean that they are a complete waste of time. I have spoken with several people from around the US that use an open house as their main form of marketing & it has been super effective for them.

I guess the main reason I would love this video share is this: Each market & each person have their own individual uniqueness. The key isn't trying to learn how to do EVERYTHING, but to learn what will work & become a master of those.

Jeremy, that's good enough for me. :)

Jeff Turner on Twitter | Facebook