"Attracting Great Clients Thru Blogging" - Blog Tips for Rain Drips

By
Real Estate Agent with Fathom Realty West Sound WA State 52404

Arwen-and-TR-some-of-my-great-clientsOkay, so you've heard all the hype about the ActiveRain Network and blogging. Someone you know and trust is an ActiveRain member and has challenged you to become involved in using Social Media/Networking on the Internet to promote/grow your business.

And so here you are, skeptically navigating through the maze of features, lurking around various conversations, and wondering:

What is the Value/Benefit of My Time spent here?

The overwhelming majority of people in our business are still relatively clueless as to the value proposition offered by implementing an effective Internet Social Media strategy as part of their overall marketing plan. The viable 'bottom-line' benefits of Blogging in particular remain shrouded in mystery to the masses who have never posted. And so you ask yourself"

Why Should I begin Blogging?

Time is Money, they say, and perhaps you're one of those types that needs to see a demonstrable return on your investment. Just remember that using Social Media/Networking to grow your business is simply one more weapon that can be added to your marketing arsenal. It should not replace, but augment those methods that have been successful for thus far. With that said, allow me to share one of the primary advantages/benefits of conversational blogging that I have found exceptionally helpful to building my real estate business:

Great Blogging Attracts Great Clients

As I have shared in previous articles, posting articles to your blog allows you to convey to your readers one or more of the 3 P's of Conversational Blogging - Your Passions, Your Personality, and Your Experienced/Knowledgeable Perspective.

As potential clients access the Internet, and read through various blogs and articles, they are often quite naturally attracted to, and connect with, writers who reflect/resonate their own similar passions, personalities, and perspectives. As a result of digesting what you've written, a certain level of comfort and trust is cultivated with the reader. Your Blog serves to establish a virtual rapport with them. Then, at the point when they finally make contact with you, or meet face-to-face, it's as though they've known you for a long time. In addition, they're more likely to have a sense of commitment to you as well.

In my experience, blogging generates more highly qualified client leads. I don't have to 'chase' them down, they come to me! And they're typically some of the most fun and enjoyable people that I have had the privilege of working with.

How to Create an 'Attractive' Blog

Okay, so now the obvious question is "How do I publish content to my Blog that will effectively 'attract' potential clients?" I could spend a dozen or so articles on just that topic alone, but permit me to offer just a few basic and simple guidelines:

1.   Be Yourself:   Don't try to the be the next Chris Brogan or Guy Kawasaki. Just be yourself. Write the way you normally converse. Imagine yourself at your favorite coffee shop, enjoying a relaxing Cup '0' Joe, and having an informal conversation with one of your favorite clients. What you write and who your clients end up meeting needs to be the same thing.

2.   Be Informative and Engaging:   Don't use your blog to plaster blatant self-serving, self-promoting noise. The majority of your content should be helpful, practical information about your local market and professional, experienced insights on real estate related issues. Always write with the consumer in mind. What information would they find most interesting and meaningful? Don't simply publish market statistics and listings. While that kind of information is important, it does very little to reveal who you are and how you run your business.

3.   Be Consistent:   Today's Net-Savvy consumers are fickle and demanding. They want to be served up 'fresh' content regularly. If they access your blog and don't find something relatively current, they'll click right on thru until they find someone else who more actively maintains their blog. Consistency in your publishing will also help improve your ranking/find-ability with the search engines, thereby increasing your chances of being found by potential clients.

To discover more helpful information, go to "Blog Tips for Rain Drips"

~     o     ~     o     ~     o     ~     o     ~     o     ~

Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG, and Crabbing in the Hood.

 

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.

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Social Networks
Blog Tips for Rain Drips
Tags:
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Rainmaker
453,509
Allison Stewart
St.Cloud Homes - Saint Cloud, FL
St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904

Rich- Loved the post.  One of the hardest things to do when blogging regularly is to stay consistent. But, Real Estate is one profession where no days are exactly alike and certainly no two customers are exactly alike- they are an endless source of material.  What we do with it, and how we convey it is where each of us as indivuals has some creative license.

I always enjoy reading your posts...pass the sugar please.

Aug 14, 2009 10:43 PM #53
Rainmaker
453,509
Allison Stewart
St.Cloud Homes - Saint Cloud, FL
St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904

Rich- Loved the post.  One of the hardest things to do when blogging regularly is to stay consistent. But, Real Estate is one profession where no days are exactly alike and certainly no two customers are exactly alike- they are an endless source of material.  What we do with it, and how we convey it is where each of us as indivuals has some creative license.

I always enjoy reading your posts...pass the sugar please.

Aug 14, 2009 10:44 PM #54
Rainmaker
775,544
Troy Erickson
Diverse Solutions Realty www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Rich - I believe in what you say about being yourself, informative, engaging, and consistent.  Hopefully you can also be entertaining once in a while.

Aug 15, 2009 05:56 AM #55
Rainmaker
1,432,206
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Rich, great post with great advice.  Be yourself and show your unique expertise.

Aug 16, 2009 09:01 AM #56
Rainmaker
1,241,252
Steven L. Smith
King of the House Home Inspection, Inc. - Bellingham, WA
Bellingham WA Home Inspector

Rich,

My blogging here give me a competitive edge that keeps the phone ringing.

Aug 17, 2009 02:44 AM #57
Ambassador
2,079,053
Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

For those who don't think blogging works, then they need to talk to those of us who have been on here for more than a year, I will bet everyone will has stayed will sing its praises!

Todd Clark - www.LivingBeaverton.com

Aug 17, 2009 04:39 PM #58
Ambassador
583,271
C Tann-Starr
Tann Starr & Associates, Inc. - Palm Bay, FL

I second Todd. Life is certainly very interesting in the Rain. :-)

Rich, I do love your blog. It's a fave place to lurk and peek (LOL). ;-)

Aug 18, 2009 01:02 PM #59
Rainmaker
246,274
Jackie - computer-training-atlanta.com
770.498.7333 - Atlanta, GA
Learn to leverage technology to get more done.

Rich - you make great points in your blog. After trying other things, I've back to my daily Active Rain habit.

http://www.twitter.com/mortgageva

Aug 20, 2009 02:39 AM #60
Rainer
21,977
Pat Mullikin - KW Milwaukee
Keller Williams Milwaukee - Brookfield, WI

Hi Rich,

Being relatively new to Active Rain, I appreciate the kind of content your blogs deliver. My friend Tom Braatz, Waukesha County Real Estate Agent extraordinaire suggested that I follow your blog, and I am beginning to understand why he made that suggestion. Thanks,

Pat

Aug 20, 2009 01:10 PM #61
Rainmaker
173,344
Christine McInerney
Great Life RE - Knoxville, TN
The McInerney Team, Knoxville TN Homes For Sale

Great tips, some people just throw out tons of short little blogs just for the sake of doing them.  Those kinds of posting can be a big turn off.  I put a lot of thought into what I blog about.  The post that I wrote about a dung beetle I saw rolling up deer poop while hiking got me tons of responses from clients and friends.

Aug 21, 2009 02:15 PM #62
Rainer
147,092
Coleen DeGroff
eXp Realty - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Hi Rich - Great tips for rain drips and non-rain drips alike. Question: How did you get that blue text for your headings?

Aug 23, 2009 02:34 AM #63
Ambassador
574,986
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Coleen:   It's simply a matter of knowing a little bit about HTML code. You have two options when you draft your blog articles - using the WYSWYG editor or switching to HTML.

In this instance, the HTML code is as follows:

<p><span style="font-size: 14pt;"><span style="font-weight: bold; color: #0000cd;">Why Should I begin Blogging?<br /></span></span></p>

Or you can do it the easier way - just copy the font size and color you like from someone eles's post, paste it to your blog, then change the words/letters to what you want your titles to say....

Aug 23, 2009 05:30 AM #64
Ambassador
556,718
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Gracious...

Loading FireFox and using the ScribeFire plug in also works. I've been having a blast turning all my blogs and comments into the color of Crap :)

TLW...ROAR!

Aug 23, 2009 09:53 AM #65
Rainer
147,092
Coleen DeGroff
eXp Realty - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Rich,

Thanks!!

Aug 23, 2009 01:21 PM #66
Rainmaker
308,972
Monique Hailer
Schooner Bay Realty., Inc. & CENTURY 21 New Millenniun - Cape Coral, FL
South West Florida & Southern Maryland Homes

Hi Rich,

The rain is beginning to fall for me. It takes time and I am receiving compliments and calls from the outside world.

Aug 31, 2009 01:39 PM #67
Rainmaker
214,748
Rita Minion
O'Brien Realty - Solomons, MD

Hi Rich,

Terrific tips and post!  I have received 4 referrals from AR so far.  Blogging has also given me a competitive edge in my local market.  Have a great week!

Rita

 

Sep 01, 2009 01:36 AM #68
Rainmaker
241,876
Jenny Durling
L.A. Property Solutions - Los Angeles, CA
For Los Angeles real estate help 213-215-4758

Very cool! This evening I met with prospects I have been corresponding with via email. The husband mentioned that he still has to check out that hardware store I wrote about! Yup, they've been reading my blog!  I guess if you get leads via the Internet it's not a huge jump that these same individual wiill Google you and see what you have to say. These buyers were looking for a local agent- now they know they have one!

Sep 03, 2009 05:09 PM #69
Rainer
55,234
Sherry Siegel, Managing Broker, EcoBroker, ABR
BrokersGroup, serving Sequim and Port Angeles - Sequim, WA

Hey Rich...love this post. Yesterday I outlines 3 blogs to get me started--today took over with other pressing issues (prepping a home for the new owner), so I'll get to them. Just reading some of the responses here is revving me up. It was fun meeting you at the Silverdale Mall several months ago.

Sep 07, 2009 07:46 PM #70
Ambassador
574,986
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Sherry:   Ditto! I enjoyed meeting you as well. Please let me know if I can ever be of help to you!...

Sep 08, 2009 05:14 AM #71
Rainer
47,697
Al Dobbs
ADD Real Estate - North Chicago, IL

One day--I too will be a blogger.

Sep 24, 2009 09:41 PM #72
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