Everyone who has a web page has a "landing" page. Simply defined a landing page is the page people first visit when they come to your website. If you have a single page web site that is your landing page. For example Active Rain has millions of possible landing pages because they have millions of blog posts. Every one of those blog posts on AR is a landing page.
The people at AR track which pages are "landed on", where the visitor came from, if they visited any other pages, the search string used if the visitor came from a search engine and more. Chances are your landing page has some way to track information on your server. Whether or not you know how to use it or read it or even access it is a different story.
Squeeze pages on the other hand are designed specifically to get people to opt in to your email list or contact management system. Usually they give the user something for free to get them to render their information on a form on the page. The form may be as simple as just an email address. Chances are most of you want a lot more than just an email address so there are multiple ways to get additional information with or without the user input.
Now let's combine the landing page and squeeze page and see what that does for us! Let's say you have a home listed at 123 Any Street. Right now you may have a service that lets you have people request information about that home through a form on your website ... it's on *their* server, right? Sometimes you can't make that web page look like your web site unless you rent their specific web site for say $49.95 per month and then you may only be able to gather limited information and may have to pay extra to connect it to a database allowing you to send follow ups or to download to your local system, right?
With a custom landing page and built in squeeze form you can collect email addresses, names, phone numbers and those types of information provided by the prospect but you are not limited to form input information. In fact, equally as important for those of you who want to know which form of advertising or social marketing is giving you the best return is where the visitor came from. In other words how did they get to your web page?
Let's say you have that listing at 123 Any Street and you link to your web site from many different online locations like Active Rain, Backpage, Craigslist, and Kijiji. Also you have the link to your web site in your MLS listing. When a visitor clicks on the link to your landing page the "behind the scenes" robot will collect information about that visit. It will tell you if someone clicked on your article at Active Rain, the time they clicked on it and what they clicked on your page to leave it. If they come from a search engine it will also capture the search terms used to find your page perhaps "home for sale at 123 any street" or "value of 123 any street".
So there are several solutions which will do all those things but what if you could receive an email message immediately when your web page is visited say just from Google using the keywords "123 Any Street" - even before the visitor completes the form on your page. Or what if you get the form information delivered to your PDA or smart device in the form of a text message immediately when the visitor completes it?
I have met many customers exactly this way over the years. In fact one of my most recent closings was from someone who completed a form on one of my pages after hours on the weekend and indicated they would like contact and the time they specified included right then. I called them within 30 seconds and they were absolutely amazed. I won the battle for their business on that event.
Landing pages and squeeze pages can be hosted on most servers and made to match your existing web pages or blogs. A new WordPress plugin is coming soon. Any version allows the user to export from the web into flat databases, CSV databases or custom solutions to export into your favorite contact management system.
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