Have you read the great news in your local paper about the California housing market?
Neither have I yet, agents continue to advertise in a media with record decline in readership. With more than 80% of buyers, by N.A.R. estimates, looking to the internet for housing research, why do agents continue the insanity? (Insanity: Doing the same thing, getting the same result (Little to Nothing) and wondering why..)
It continues to amaze me that agents want to advertise in a place where, nearly every day, the headline reads "More Housing Woes", "Foreclosures Near Record Highs", "Homeowners....We Told You So" and so on. On the next page, you find XYX Real Estate....the Agents you can trust..?! What?
The Real Estate sections of nearly every newspaper have printed nearly nothing positive for many months yet, agents advertise their wares on the next pages with great zeal. Right after the gloom and doom on the front page and, in many papers, right next to the bad news. Do you really need the competition? What do the few readers think about the agents ad that completely contradicts the headline news?
Something to think about! There is a time and place for print advertising but think all of us should really think about when....and where.
Competition is a good thing and a great motivator. Should we pay for competition?
Comments(12)