There’s a fundamental shift going on in the way we are getting our information, processing it, and acting on it. Organizations – of all shapes/colors/flavors/sizes – would be wise to pay attention:
- Facebook would be the fourth largest nation in the world
- YouTube (where I found this video) is the second largest search engine in the world
People are talking:
- 25% of search results for the world's 20 largest brands link to user-generated content
- millions of bloggers are talking about your products online
Think about it ... do you buy a product - a bike, a car, a house - because of an ad, or because of the recommendation(s) of others. The majority of our decisions as consumers are based on recommendations from those we trust. And despite that, companies continue to yell and scream and try to get our attention. Car dealers print bigger ads in newspapers that no one's reading. Politicians buy more air time for shows that no one's watching. Real estate agents try to be everything to everyone ("Call me for all your needs") in an era where specialization and consultation are demanded. I can promise you that you're missing the point if you think all of this is about marketing in an online world. There are Get-Rich CD's for that.
And let me stress that Active Rain isn't the end-all be-all, either.
A good explanation of social media, in plain english:
Is your company or organization evolving? Mine will be.
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