The #1 Marketing Challenge is...

Mortgage and Lending with Loan Officer Marketing Lab/ Real Estate Marketing Lab

Hello Active Rain Members! Question for you! You like answering questions don't you? What if there's a reward for answering this question? (There is! I promise! - We're only doing this for Active Rain members!)

Question #1: What is your number 1 marketing challenge in today's market?

Question #2: What marketing skill, technique, or capability would you like to have that could change your business for the better?

That's it! I'd like to hear your thoughts on this Active Rain! Let's get those creative juices churning!

Chad Weber -

Comments (5)

Cassi @ Knightyme Video Tours
Knightyme Video Tours - Lawrenceville, GA


There are so many things to try and one of our biggest challenges is time to try ALL of them.

Aug 17, 2009 07:20 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Well, yes, I agree with Knightyme above, time is a big problem, and I find less of it almost every day to do alot of my ideas.

That being said, I guess I would say the lack of a website that captures leads is my biggest challenge.

Aug 18, 2009 01:42 AM
Chad Weber
Loan Officer Marketing Lab/ Real Estate Marketing Lab - O'Fallon, MO

Great comment Evelyn! We'll be covering this soon. Thanks for the feedback.

Aug 18, 2009 05:18 AM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Chad - I would also agree with Evelyn.  The biggest marketing challenge is that I need a website that captures leads.  That is where all the buyers and sellers are these days.  The marketing skill I would like is to understand SEO and how to capture more leads through the internet.

Aug 19, 2009 11:01 AM
Chad Weber
Loan Officer Marketing Lab/ Real Estate Marketing Lab - O'Fallon, MO

Great stuff Troy - You're absolutely correct. 84 - 86% of buyers now begin their search for a home online these days. A lead capturing website is more essential now than ever before. The difficulty is that many confuse a "good looking" website with a "money making" website.

We'll chat more abouyt this soon and give some tips that can really help.

CW -

Aug 20, 2009 12:44 AM