All I did was...tidy up and rearrange the furniture, who knew it would look so good for so little!

Home Stager with Toronto GTA, Alliston, Newmarket 416.928.2999

In this example of home staging I would like to show Realtors and home owners the value in the buyers perception of a property when you take the time to tidy up and create a home that is ready to be shown.

Buyers spend less than 5 minutes viewing your home so it is wise to paint the picture for them to see how they would live in your home. It is in your best interest as a seller to present your home as "move in ready".

65% of buyers have stated that they will pay more for a move in ready home.

All I did in this home staging was tidy up, rearrange the furniture from other rooms in the house and place a few rental accessories and props throughout the home.  By doing this I was able to market the home to potential buyers that were looking for their new dream home. One that they could live and entertain in with ease.     

The investment for these two rooms was $300.00.

Investment, minimal.

Impact, priceless.

living room before                living room after

family room before                family room after

advantage staging

Winner of the Trailblazer Company of the Year Award  2009

Comments (13)

Claudette Millette
The Buyers' Counsel - Ashland, MA
Buyer, Broker - Metrowest Mass

Hi, Michelle: 

65% may admit to it but I think there are even more who are negatively influenced by that first impression which cannot be changed. What a difference your staging made.  Great job!

Aug 18, 2009 12:35 AM
Jennifer Zammit
Realty Executives Elite Ltd. - London, ON

I strongly believe in the power of staging a home. Good work and I love your logo too!

Aug 18, 2009 12:41 AM
June Piper-Brandon
Houwzer Inc - Baltimore, MD
Piecing Dreams One Home at a Time

Some home owners just can't see the potential in their rooms with what they have.  You did a great job of showing off this home owners property.

Aug 18, 2009 12:46 AM
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Michelle, this is a great example of small investment, HUGE impact! Great work!

Aug 18, 2009 07:51 AM
Chrissie Sutherland
Ready Set Stage - Greensboro, NC

Wow, what a huge difference.  Some people just don't get it that little changes, make big impacts.  Great job.

Aug 18, 2009 10:51 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Claudette, I have to agree with you about the 65% of buyers being effected by the first impression. We live in such a visual world now, we all tend to make decisions in seconds now. Buyers expect so much more from a listed house as they watch home buying shows on TV that educate the public as to what to expect (deserve?) when buying a home. A first impression is very difficult to come back from once it is made. You can list a house not prepared to be shown, take it off the market and relist it staged. It will make a difference. You might even get back some of the first time viewers. They will then see the possibilities of the home and make an offer. I have seen it happen many times in all price brackets.

Hi Jennifer, thank you for the compliments. My logo was a lot of fun to create. It really is how I stage.I am seen quite often with the top down on my car with larger items on the seat with the seat belt holding them in place. Makes for a great conversation starter!

P.S. Zammit is my god parents name.

Hi June, the owner of this home had moved out already and was not there for the staging. When they returned after a week away they were really taken aback at the difference tidying up and proper furniture placement had achieved. As stagers we can educate buyers one at a time and hopefully agents dozens at a time when they view staged properties on a daily basis.

Hi Annie, I do mostly larger homes but this is a prime example of a smaller home done a very small budget. I always suggest to agents and home owners to at least have me in to provide a consultation to get them on the right track. Thanks for stopping in to see this little gem.

Hi Chrissie, I agree 100% with you. I try to explain it like this.... It's like when you have the perfect little black dress. The outfit isn't complete until you have found the perfect little necklace and the perfect shoes. Every woman nods in agreement as we have all been there and experienced that feeling. They get it immediately, you can see the light bulb go on in their heads. I suggest they would never put on a pair of flip flops with their LBD so why would they show off their greatest assset in anything less than a similar, stellar way.


Aug 18, 2009 09:55 PM
C. Bartch
Newark, OH

I have to agree Michelle, you after was priceless. Especially the first one, it really made the room cozy and spacious.

Aug 19, 2009 05:57 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Cynthia, it's all about making people feel like saying... " you know, this place just feels like home to me. It just feels right". When I accomplish that with my staging it doesn't take long for an offer to be coming in. This house was deceptively small looking from the outside. Once inside you realized how much space there was. The landscaper that installed the new sod due to a pool that was removed, couldn't believe how much bigger it looked when inside.

Aug 19, 2009 09:49 AM
Mary Fasnacht
Washington and Allegheny Counties and surrounding areas - McMurray, PA
Feels Like Home Interiors ~ Pittsburgh PA Home Staging

Wow, Michelle, your changes make such a big difference in these photos.  Love your little black dress explanation, too.  And in today world an investment with a return like home staging truly is "priceless!"

Aug 19, 2009 10:41 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Mary, the LBD explanation works every time. It is an experience we all go through which resonates with the client like it was yesterday. Their home deserves the same careful attention. No matter how clean it is, or freshly painted- it takes home staging to make it really stand out online in those tiny little listing pictures.

Aug 20, 2009 12:34 AM
Bob Murphy
Keller Williams Realty Consultants - New Albany, IN

Wow! That was an excellent job of making a home look inviting and ready to move in.  What you have there Michelle is a talent that you are putting to a good use.  I think I will share your blog with a few of my clients.

Aug 20, 2009 02:27 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Michelle, I love your talent and the ability to make simple changes that have a huge impact.  People don't want to spend much money right now and we all need to work around that--you do it flawlessly!

Aug 20, 2009 03:16 PM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Bob, please do use my posts and forward on to your clients if it helps motivate them to make simple changes to market their home for sale. I work with budgets small and large. The smaller ones definitely encourage you to think outside the box to get the job done on time and on budget.

Hi Carole, how true. Everyone has budget concerns right now,whether it is a 4,000 sq. ft. home or a 1200 sq. ft. home. Thank you for your comments on my work. As with most stagers, I do try to make something out of nothing on a daily basis to be respectful of the clients concerns.

Aug 20, 2009 11:58 PM