Attracting Generation Y Agents

Real Estate Agent with Better Homes and Gardens The Masiello Group

I'm a cusper, born in between the X and Y generations and I've been in real estate for 8 years now. I wanted to share some of the reasons I chose to work for who I work for as insight to Brokers seeking to hire agents in this demographic.

Why did I choose to work for Better Homes and Gardens The Masiello Group? Here are my reasons why...

 I wanted to be at the core of the information stream in the region.

Because BHG Masiello has its own in-house title, mortgage, insurance and marketing I now have access to changes going on in today's fast changing world right at my reach.

Because the company is a large one, I have access to other agents and their expertise when navigating through challenging transactions. While I have my niche (short sales and working with first time buyers), each agent has theirs and we can help each other much easier when we work for the same company. That rapport is so crucial to success time and time again.

Because we are now affiliated with Better Homes and Gardens, the fastest growing innovative real estate franchise around, I have even more access to information about new marketing strategies, access to key people such as the franchise's CEO Sherry Chris through social media platforms, and access to top marketing tools updated regularly on the Better Homes and Gardens website.

Because I embrace change, diversity and the use of social media, I appreciate that the head of our company "gets it" as well. This is empowering and also encouraging because I receive their support rather than their attempts to stop my use of social media as real time information streaming to potential clients.

Because I seek to constantly learn in my environment, Better Homes and Gardens provides multiple opportunities daily for me to learn and expand my knowledge base so that I can use that new knowledge to help my clients.


There may be benefits for me to work elsewhere, but right now I'm well placed and if I were a Broker I would be trying to reach out to the Gen X&Yers as new talent because we have ACCESS to a lot of social groups by nature of just being the age we are.

Comments (3)

Dennis Chanski
Hebron, CT

By reaching out we can expand and grow, I agree.

Aug 19, 2009 03:19 AM
Donna Harris
Donna Homes, powered by JPAR - - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

I'm right there at the end of Gen X and I've been in real estate 9 years (in October), and I feel I've got the edge over my age group much more so than the older agents.

Aug 22, 2009 01:44 PM
Stephanie Jacques
Better Homes and Gardens The Masiello Group - Keene, NH
Stephanie Jacques Kleine

I've been following brazencareerist on Twitter for intersting articles on Gen Y in the workplace!

Sep 23, 2009 06:15 AM