50 Ways to Use Your Fan Page to Earn Business...Part Three!

Services for Real Estate Pros with CyberSunshine, Inc.

Welcome to Part Three of "50 Ways to Use Your Fan Page".   If you missed the first two posts, please check out my blog to catch up. Each post I will give you 10 more ideas on what kind of information to post and provide on your Facebook Fan Page.  I'll give you unique and creative ideas on how to promote yourself, your listings, your website and your company online using Facebook. I'll also provide you how-tos on promotion of the page, reading statistics and more.

The next 10 ideas on how to create value and promote your Facebook Fan Page are listed below. If there is something you would like to know more about or if you have an idea or suggestion you feel works, please feel free to let me know or post it below! After all, social media is all about sharing and collaboration. It is only successful when others participate.

1.       Network your Blog on Facebook. If you don't know what a blog is, you had better figure it out - a soon! Blogs are great tools that not only help you connect with others, they help in your search engine ranking too by providing dynamic, relevant content and links. If you have a blog that you post to frequently, it will only be effective if people know its there. There is an application available that allows you to post your blog to your Facebook profile. You can find it here:    http://www.facebook.com/apps/application.php?id=9953271133

2.      Add notes as updates. If you want to let your fans know of new information that you can't say in a short update, notes are perfect. You can add links and photos to notes as well.  When your notes update, it shows up in your feed. Others can click to subscribe to your feed which will notify them of new posts. This is a great area to add information about what is happening in your market area, a recent listing you acquired or a recent sale. Be creative; notes afford you the ability to communicate in more lengthy and meaningful ways than just status updates.

3.      Post your LinkedIn Profile. LinkedIn is one of the most popular and widely used business networking sites. You must have a LinkedIn profile for this to work (www.LinkedIn.com) but it's a great way to connect your networks in your LinkedIn profile to those on your Facebook Fan Page. An icon that you select appears either on your wall or in a box (it's your choice). Fans can access your profile info (which hopefully includes recommendations for your work) on your page.

4.      Post a different part of your website each week.  Your Facebook fan page is a way to generate buzz and interest in your services. As a real estate agent, you want to ultimately drive traffic to your website where they can (hopefully) view property inventory and information about your market area and buying and/or selling.  If you are marketing yourself appropriately on the internet, your website should be a plethora of information that is both informative and useful to your clients. Post links to those parts of your site each week to generate interest and encourage visitors. The more eyeballs you get to your site, the more likely you are to capture the lead and get that ‘sticky' factor.

 5.      Don't post political or religious viewpoints. This is one of my don'ts; only because with all of the latest political debates I see more and more status updates that spout off about everything from health care reform to the Iraq war. Don't use your business profile as a way to sound off about your religious or political view points. Though I know its tempting to want to say what's on your mind, your customers should NEVER know anything about you that might alienate them, offend them or put you in the sort of light that makes them not want to do business with you. Your goal with your page is to make yourself open to anyone and everyone, regardless of their political or religious beliefs.

6.      Get familiar with Social Calendar. http://apps.facebook.com/socialcal/ Some apps you have to be careful of because they will download your profile information and that of your friends. You also have to be careful when you download it because they depend on viral marketing and always ask you to pick friends to include. You may risk offending your fans so be careful how you use this application. However, its actual purpose can be really great. Social calendar lets you manage and maintain important events and dates of your fans. Most popular are birthdays. A great way to connect with your fans is to get their birthdays added to your social calendar. When you see its their special day, navigate over to their page and send them birthday wishes. They'll be impressed you took the time.

7.      Upload your contacts from your email client to your fan page.  You can upload contact information into your profile and then ask them to become fans. It's a great way to get started with a solid fan base.  http://www.facebook.com/friends/?filter=ffp

8.      Share and post survey or research information.  NAR and organizations like it often post research reports to their website that contain valuable information about a variety of topics. Read up on this information and report on it within your page to show you are aware of industry trends. http://www.realtor.org/research You can get local market info here http://www.realtor.org/research/research/metrohomepriceanalysisreports

9.      Become a fan of NAR Research on Facebook and share the info. The information NAR garners is incredibly valuable, and collected on your behalf to help you work with consumers at large. Become a fan of NAR Research and stay up to date on the latest information. On this page, you can ‘share' the links and post them to your profile.

10.  Suggest your page to friends. Even though many of your friends may not be looking to sell or buy a home, they are likely to know someone who is, and when they make a referral, you want them to think of you. On your personal profile page, you can suggest fan sites to your friends. Suggest your fan site to them by sending them a message through Facebook. They will be encouraged to become a fan; since they know and like you (hopefully) they will probably fan you.  The power of social media is the viral nature of the marketing; 2 people know 4, those 4 know 16, and so on and so forth.

This concludes part three of my series.  By now you should have your fan page setup and you should be starting to gain some ground. Try and think of your fan page as a plant; the more care and feeding you'll give it, the more it will grow.  Check back soon for 10 more ideas as we work towards providing you with 50 ideas on how to use your Facebook Fan Page!

Until then, Happy Socializing!


CyberSunshine, Inc. is real estate web design firm that has been developing website and intranet applications for the real estate industry since 1998.  Regarded as one of the industry's premier technology development companies, and recently named as one of Florida's Top 100 Small Businesses, CyberSunshine, Inc. enables clients to maximize their marketing and sales potential through the internet by providing flexible, dynamic systems with robust web-based solutions tailored to their specific needs.  For additional information call 239-437-2628 or visit http://www.cybersunshine.com.



Comments (8)

Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Cassandra- I like all of your points except for the political and religious part. Transparency, debate and controversy makes for a great and loyal readership and subscribers. I love being vocal about issues and show my passion because like kind attracts like kind. I Polarize my audience which is a huge part of my success on Active Rain and with our community. I even had a total opposite of us politically call us to hire us because they said, I took a stand. They did not care that I was total opposite of their views because they said that if I am this brave and passionate I would do the same in my biz with marketing their home. If people don't call me because they don't like my voice, that is just fine with me, we would not have been a good fit from the get go. The clients you are supposed to have in your life will appear based on the energy you project. This is the one place where people do not go out on a limb enough about. And it pays HUGE dividends, profits at the end of the day:) Katerina

Aug 18, 2009 03:41 AM
Ken Tracy
Coldwell Banker Residential - Naperville, IL
Helping clients buy and sell since 2005

Hi Cassandra.  Still enjoying the series.  I have some word to do with this one.

So far, I feel "fairly good" with how my page is going. 

I love your tips!


Aug 18, 2009 02:09 PM
Ken Tracy
Coldwell Banker Residential - Naperville, IL
Helping clients buy and sell since 2005

p.s. I just became a fan of NAR research!

Thanks again,


Aug 18, 2009 02:10 PM
Cassandra Engeldinger
CyberSunshine, Inc. - Fort Myers, FL

Hi everyone- thanks so much for your comments! I appreciate your feedback and that you are enjoying the posts. Keep in mind that social media takes time. You have to cultivate the page and keep at it. I'm so excited because a fan page I started for a non-profit I care about, http://www.animalrefugecenter.com has gone from 20 fans to over 380 fans in as little as three months since I set it up.  Our adoptions and donations are going up- the month of July was one of our best yet.  It's just another example of how you can use Facebook to cultivate interest and generate $$ for all types of organizations. Keep up the good work!

Aug 19, 2009 01:30 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Thank you for your Facebook series.  As you see, I am at Step 3.  Question:  Does Facebook go out of its way to make itself incredibly user unfriendly?  I am pretty computer proficient but find myself going around in circles with this Fan Page thing.  Oh well, it is free advertising, so I can't complain too much.

Sep 20, 2009 12:07 PM
Cassandra Engeldinger
CyberSunshine, Inc. - Fort Myers, FL

Hi Jane, I think that Facebook does have a bit of a learning curve because its a different way to use a website than most other websites online. We are all accustomed to a pretty similar structure of navigation and layout amongst most websites but Facebook does break the mold a bit. However, don't feel bad if you feel frustrated and definitely don't give up.  I think it is normal that it might take some time to get the hang of it but once you do, you'll find it easy to use. It seems to me that things are not intuitively easy to find on the site - but that's why I tried to do some posts on how to use the Page. If you want a good post to read, check out my post:


All About Your Facebook Fan Page

It gives a nice overview of what each feature is and what they do on the page. I hope it helps and thanks so much for reading!

Sep 21, 2009 06:31 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Thanks again, Cassandra.  I have you well tagged to follow your incredible instructions.  I need to clean all my loose ends up, getting used to AR, rebuilding my website, doing some real blogging, and then I will dig into Facebook.  The weirdest thing is, I can't even get to my page and I am a fan of myself :)

Sep 21, 2009 02:11 PM
Homer Ray
Eastern NC Homes - New Bern, NC
Eastern NC Homes

good stuff, you have me thinking..Thanks

Dec 01, 2010 05:41 PM