These days, many people are cutting overhead to save money and trying to do it all. Sounds good on paper but this could be a short-sighted approach.
Let's start with a story. I had a client, an agent who had just moved to a new market, who wanted to make a fresh start with the profession. I worked with her to renew her approach to real estate, one that allowed her to see real estate as a business. A vital part of this plan was to get her to realize she couldn't do it all. So before she started, we agreed that she would hire two employees: a buyer's agent and an administrative assistant. It proved to be a powerful move. In one year, she was the number one agent in her market.
If you opened a restaurant you wouldn't plan to be the cook, the waiter, the host, and the manager. You shouldn't do that it in real estate either. To be successful in this profession, you need the right people doing the right jobs. Even if times are lean, at least find yourself a good virtual assistant to free up some of your time.
How much time do you spend on non-dollar producing activities?
For additional information and guidance on this topic we have posted an article on our website entitled "Recruiting the Right People for the Right Job"for you to review.
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