Why social media?

Real Estate Agent with Coldwell Banker RE LLC

Participation in social media by real estate professionals is really in its infancy.  Relatively speaking, there are very few real estate professionals that are active bloggers or participants in social media circles for the express purpose of providing a public service.  I have no idea how many licensees there are in the United States, yet I'm sure that the 155,000 or so that are on Active Rain's network alone is but a minuscule drop in the bucket.  As a matter of fact, in my own office it's less then one percent.  I've only been blogging for six months or so, and I can honestly say that the frequency that my blogging activities are mentioned by both existing and prospective clients is rapidly growing.  However, we have to be careful because no consumer ever wants to feel like they're being sold anything, whether they're shopping for a television, a car, or a home.  We must consistently strive to be purveyors of useful, helpful, and meaningful information, and make a conscious effort to steer away from shameless self promotion.  By doing so, we'll be providing an invaluable service to the public that we serve and depend on for our livelihood.


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Carlos Lobato

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