Somehow things have gotten turned around. A simple thing taught by parents, schools, colleges and general business practice. But where has it gone, what happened to it? I've had it up to here with this situation and I'm going to do something about it. I don't understand it, but I must regress.
Let me paint the scenario. This goes back to a previous article I wrote titled "The Ripple Effect Can Bite You" where I was addressing the credit card companies reducing your credit limit and/or raising your interest rate due to a short sale which had no impact on them or your payment record to the specific credit card company. Then I thought "how dare they assume there is a problem without the common courtesy of a inquiry phone call before they just take the action to lower the credit limit and/or raise the interest rate?" Yes it is their business and they can in fact do what ever they want and YES I CAN STOP BEING THEIR CUSTOMER! This scenario got me to thinking.
Where does it say that the consumer thanks the business for purchasing their product or service? This is a very important question. So I pondered this issue and deduced that many businesses I frequent I find myself thanking them as I complete the transaction and get nothing from them. But I have noticed how impersonal and complacent businesses have become and how they take their customer base for granted. As a result of this thought process and findings, I'm currently on a Quest.
Now if I frequent a business and they don't have the common courtesy and business sense to thank me for my patronage I will first bring that to the attention of the management. If the person is the management or owner I bring this issue to their attention similar to this; Excuse me do you appreciate your customers and respect your customer base? Normally I get the deer in the headlights look.
Then I politely say that I will no longer frequent their establishment based upon the apparent lack of appreciation of my patronage. Based upon their response I will take that action and no longer do business with them or they will right the situation and I will continue to do business with them. A simple thank you has so much power.
Here is the bottom line. If one does not take the time to thank someone for their patronage, I will take that business away from you. If you don't appreciate your customers, I will take them from you and finally if you have become complacent in your business I will help end it for you.
Dale Simmons
Realtor
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