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Home staging and Photographing!

By
Real Estate Agent with Coldwell Banker

There are a few things I learned in my earlier career as a set decorator in NYC, doing commercials and TV shows that help me in my real estate career. 

 Here are a few inexpensive tips, if the home is vacant and you cannot afford to stage the entire home. (Here in San Diego this can be very pricey).

 One thing I do when staging a home to sell is always bring in flowers.  Potted plants to brighten up the exterior makes a tremendous difference in how people perceive the home.  Is it happy?  Is it neglected? 

When taking pictures I bring in lots of additional lamps, have you ever scene films by Woody Allen, almost all his interior scene are lit by lamp, it creates mood and depth in the photgraphs.  Overhead lighting, does not film as well.  It can create a flat look.

A few brightly colored bottles and a book of recipes on a stand can brighten up a vacant kitchen.

I recently to a new listing where the people who owned the home smoked and they had repainted the enrire home but left up some older drapery.  Down that came - and up went the windows.  Fortunatley the home is in Southern CA so I can leave all the windows in the house open all the time.  Although this might not work in many other parts of the country.  I loved what I read from an earlier posting about putting dryer sheets in the heating screen to leave a nice subtle scent within the house.

I have heard about people buying furniture and storing it in their garage for the occasions of home staging.  I think this is a great idea, but since I have a garage filled up with old doll houses and I don't know what else - this doesn't work for me.

And Clean, Clean,Clean!  When I have an open house I always bring windex and do what I can while I am there and no clients are.  It is good in case sellers are looking fo ran agent - they see how you take care of the house you list and it is good for the house itself. 

Comments(7)

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David Williams
SanDiegoSeller.com - San Diego, CA
I'm on the fence about staging. I've seen beautifully furnished homes not sell and as soon as it's vacant, it sells! I just think buyers like to image all their stuff in a home and sooner or later they get emotionally attached as visions run through thier head.
Oct 05, 2006 07:13 AM
Ginger S
Wilkinson & Associates, Wilmington NC - Wilmington, NC
Wilmington NC Real Estate & Relocation~

Agree with your comments except for the dryer sheets.

Fabric softeners contain VOC and emit chemicals that can be very irritating to those who are sensitive.

For more info on this topic here is just one of many links on the subject.

http://www.grinningplanet.com/2004/04-29/stop-static-cling-fabric-softener-article.htm

Oct 09, 2006 06:46 AM
Suzanne Marriott
Keller Williams Arizona Realty - Anthem, AZ
Associate Broker, CLHMS, e-PRO
I am a firm believer in the power of staging.  Apart from enjoying those shows on HGTV, I attended the stagedhomes.com ASP REALTOR staging  course and use the knowledge learned for every one of our listings.  It makes a HUGE difference!
Oct 09, 2006 10:25 AM
Cindy Lin
Staged4more School of Home Staging - South San Francisco, CA
Host, The Home Staging Show podcast

very nice post! you are totally on the right track. and KUDOS to Suzanne for plugging ASP!

 

cheers,

cindy

hello@staged4more.com

iheartstaging.blog.com     

Oct 09, 2006 12:50 PM
Maureen Maureen
Orangeburg, NY
I totally agree with you.  It is hard for home buyers to envision what the home will look like when it is furnished.  There is something very sad about vacant houses.  I think that buyers kind of tune out to some of the charms of the home because they can't see its potential.
Oct 22, 2006 12:00 AM
account deactivated
not listed - Concord, MA

Good point about lighting.

I try very much to ensure there is extra lighting in all the rooms I stage, so there is no reliance on overhead lighting.  Much better ambiance, even in daylight, and it allows you to shoot photos without a flash. 

Lisa

Jan 14, 2007 11:23 PM
Catherine Waters
Coldwell Banker - Del Mar, CA
I have a property that I held open for 6 month and it was vacant - we finally put some renters in there and just yesterday - I showed the property again with all the renters beautiful furniture and we are looking at an offer (hopefully) today!  I think staging works.
Mar 18, 2007 01:18 AM