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Bad news only gets worse over time undelivered……..

By
Real Estate Broker/Owner with Highland Realty, Inc 0225 099336

Back in 1990, I received some of the best advice I ever received in real estate. You know how hard you work to get a listing sold or a buyer under contract. Then you hold your breath, get out your tap-dancing shoes and imagine you are walking on egg shells until you walk away from the closing table. In some instances, that’s really true given the jittery and unpredictable nature of some people under stress, whether they generated it or not.  The advice was: "when you're in a situation with a client and, you know something you don't want to tell them, you proably should".

As you’re zipping towards closing, there are the inevitable speed bumps that can slow things down and, if not handled promptly and effectively, derail the closing. This usually takes the form of anything the buyer considers to be “bad news”. Some examples could include: buyer didn’t lock-in and the interest rate has gone up; the home inspection turned up 7 repair items including a roof that needs replaced; the radon test came in way over 4.0; the appraiser doesn’t think he’s going to make the contract price; there are termites from top to bottom and so on. 

How and when you deliver the bad news is critical. The longer you wait, the more likely everyone is going to mad at you and, it may not leave enough time to explore alternatives. It is so very important that you prepare your buyers, essentially, to expect that challenges/problems are potentially going to come up in all of the above areas, but there is usually a way to work things out and, that doesn’t mean out of your commission!

As a Buyer Agent, it is your job to remind them to think about when they want to lock their rate; that it is the home inspector’s job to be critical when inspecting a property (few houses are “perfect”); if a roof needs replaced, there are many ways to do it, e.g., increase the contract sales price by ½ the cost of the roof and purchaser pays the other half; radon gas is, literally, everywhere and usually a problem in poorly ventilated or vacant homes. The fix in our area is fairly simple and cost $750-$1,000. Handling a low appraisal is more difficult and will depend on a lot of factors: did the buyer have to bid or just “over-pay”, is either the buyer or seller in a cash position to negotiate making up the difference? Did the appraiser miss a relevant comp? Termite problems can range from a simple treatment to many $thousands of dollars in treatment and damage repair. 

Sometimes you need to run interference or get clarification before you present the bad news. Be as informed as possible; be prepared with viable options, if any. Most of all, unless it is really something horrific, go in with the friendly expectation that this can be worked out. In my experience, when you have a disagreement over dollars and repairs between a buyer and seller, as a Buyer Agent, we need to look at not “who’s right”, but “what’s right” in making our recommendation for resolving the impasse. Your client may or may not go along with your recommendation, but will know that you were honest and acted with integrity, which I hope we all do when presented with similar situations.
 

How do you handle delivering the bad news?

Christine Forgione
1 - Whitestone, NY
Associate Broker
>>as a Buyer Agent, we need to look at not “who’s right”, but “what’s right” . Bottom line if we do that in ALL transactions then there would not be a worry of who is right.  As long as you as a real estate professional do the RIGHT THING by BOTH parties - then you are in the clear.  Treat others how YOU would want to be treated! 
Oct 03, 2006 02:43 AM
Linda Davis
RE/MAX Home Team - Gales Ferry, CT
Good advice.  Deliver bad news sooner rather than later.
Oct 03, 2006 09:15 AM
Michele Connors
The Overton Group, LLC Pitt & Carteret County - Greenville, NC
Your Eastern North Carolina Realtor

agree- and good advice. Never sleep on it just get it on the table then sleep on it is my thought. Often thinking it thru together with client with out knee jerk reply will get the job done. I am going thru two instances now that call for a talk& think it over situation that isnt right or wrong just a matter of what is most important- keeping the home or walking.

Oct 03, 2006 09:41 AM
Robert D. Ashby
Cruise Planners of South Florida - Plantation, FL
Providing Personalized Travel
I make it a point to inform my clients as soon as I know, both bad news and good news.  I do not like surprises at closings any more than my clients do!
Oct 03, 2006 10:11 AM
Colleen Irwin
Retired - Irondequoit, NY
Creative Real Estate Solutions...
Great post and information....  
Oct 03, 2006 10:52 AM
Jonathan Dalton
Realty ONE Group - Glendale, AZ
Have to let them know as soon as possible. Although I've found a margarita often takes the edge off ... me, that is. Not them.
Oct 03, 2006 10:55 AM
Susan Milner
Florida Future Realty, Inc. - Cape Coral, FL
Cape Coral Real Estate Broker, FloridaFutureAgents
Any news should be delivered promptly...communication is key - when you lie or wait it only gets worse.
Oct 03, 2006 01:22 PM
Christine Adler
FindAHomeWithMe.com - Fort Lauderdale, FL
SE Palm Beach, Broward & NE Miami-Dade Counties FL
Honesty is the best policy. I always tell people the truth and then tell them that I will be there to help them. I also tell them don't worry it will always turn out all right.
Oct 03, 2006 02:20 PM
Carl Guild
Carl Guild & Associates - East Hampton, CT
Central Connecticut Real Estate
Bad news always sucks, but it feels good when it is all out on the table and your able to find a resolution. Great Satisfaction
Oct 03, 2006 02:59 PM
Ken Smith
Suburban House Hunters - Arlington Heights, IL
Delivery the news quickly and always try and have a solution for the problem.
Oct 03, 2006 06:00 PM
Brian Brady
Matthews Capital Markets - Tampa, FL
858-699-4590

I've learned this the hard way by adopting the ostrich approach in the past (stick my head in the sand).  The resulting drama was enough to make my head explode.

I deliver bad news within 20-30 minutes of hearing it now.  Less headaches, less drama, more closed deals. 

Oct 03, 2006 06:27 PM
Susan Milner
Florida Future Realty, Inc. - Cape Coral, FL
Cape Coral Real Estate Broker, FloridaFutureAgents
To add, I think sometimes we truly believe that it will be worked out on its own or through our own devices & maybe won't need to be discussed, but looking at it another way, if you disclose right away & end up quickly solving it you look better to everyone anyway....and if it does take a while to deal with you were honest immediately - again looking pretty good, aren't we?
Oct 04, 2006 12:16 AM
Lynda Bloom
Weichert, Realtors - Rockville, MD

In addition to timely communication is "Stay Calm".  Transactions are emotional for our clients and we are the professionals they have hired to see them through it.  One of the most professional things we can do is stay calm, clearly and succinctly convey the relevant information and suggest possible courses of action  Calling a client with a frantic, wringing-of-the-hands tone and sharing in their panic is the worse thing one can do.  No doctor ever came into an exam room whining about  lab results he just read and saying how terrible things were. 

Lynda

Oct 04, 2006 03:58 AM