I would like to share a technique that is not new however it is effective with generating quality leads and awareness of your personal brand. I was recently at a restaurant with a real estate agent friend of mine discussing the next 6 months of 2007 and what our goals and objectives were. Our waitress was excellent and performed over and above our expectations to the point that we both commented her and thanked her for her service. As usual at the end of the meal I signed the slip for the bill and left my business card. Upon leaving the restaurant I picked up the business card for the manager and went on my way. After departing my friend I sat in my car and pulled out three of my many thank you cards that I carry around and wrote my dinner guest, the waitress as well as the manager of the restaurant a thank you note and informed the manager of the exceptional service that i received and of course, I inserted my business card. At that point I located a mail box and off the notes went.
About a week later I received a phone call from the manager of the restaurant who thanked me for the card and ask me about the type of mortgage that I specialized in. After informing him he immediately gave me a number for a family member of his who was looking to buy a house that fit perfect for the Home Improvement 1st. Mortgage. As of right now we are working with his aunt who will be closing on her home in less than 10 days. The waitress sent me a thank you note for my thank you note and inserted her card as well. She is a part time real estate agent.
Personalized thank you notes are incredible. I attempt to send out five cards per day. I send them to cashiers at the grocery store, gas station attendants and anyone who I may have had a conversation with to the point that I have a name and mailing address to send it. More importantly I send them the same day so that they receive it in the next day or two.
Although I receive quality referrals from my thank you notes I take pride in seeing people smile and feel appreciated. Our business is an emotional one and people like to do business with people that can make them feel great.
Hope this helps
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