How blow your credibility before you even get started

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In a day and age when email and social networking reign supreme I have to give props to anyone going"old school" on us.  I received this fax blast a while back and it is a great example of how not to position yourself as an expert.

It stars off alright but read closely and see if you can pick up on what I did:

Fax Spam Advertisement on short sales

If you didn't pick up on it I'll flip it over so you can read the footer:

Fax spam - short sale advertisement

The ad copy wasn't bad but leaving "Mitch's Carpet" on the fax footer shoots all kinds of holes in your credibility.   I said to myself "there's so much money in short sales that even the carpet business wants in on it."  Those of us who work short sales know that it's not a part time gig to make a couple extra bucks. 

The point being, if you're going to try to position yourself as an expert make sure your marketing pieces reflect it.


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Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Brian~ Pretty astute of you to pick up on that.  I never even noticed it....I was too busy reading the info and overlooked where it came from!

Aug 21, 2009 09:09 AM #1
Linda Ferrara
Coldwell Banker Enchantment Realty - Silver City, NM

Great catch! I always think that if the ad 'feels too salesee" it's too good to be true. My radar detector goes off and I run for the hills!

Aug 21, 2009 09:09 AM #2
Brian Brumpton
Keller Williams Boise - Boise, ID
Boise Idaho Real Estate


I'm always looking for the little things.

Aug 21, 2009 09:11 AM #3
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

That's for point that out Brian. Everybody is now a Short Sale Expert. I took a short sale class yesterday as one of my CE Real Estate courses and I got to finally see real estate agents who is frustrated with doing Short sales. The attorney who taught the course said only 10% of the inventory currently on the market is short sales. Have a great weekend. Great post.

Aug 21, 2009 09:13 AM #4
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

I knew something was up when you blocked out the contact numbers. In my opinion, this is not a part-time industry, at least I know I must focus my full-time efforts in order to be successful! Good eye Brian!

Aug 21, 2009 09:14 AM #5
Brian Burke
Kenna Real Estate - Lone Tree, CO
Broker & Advising Expert-Denver Luxury Real Estate

Oh sheeesshhhh. LOL. Oops I guess is in order for them. ~Rita

Aug 21, 2009 09:25 AM #6
Janna Scharf
Keller Williams Realty Coeur d'Alene - Coeur d'Alene, ID
Coeur d'Alene Idaho Real Estate Expert

This is tooooo funny!  I thought I would leave the comment on YOUR post that puts my points over top of Christina.  I'm not gunning for you, necessarily, just one of those top two spots.  I'll even settle for #2, we've just got to get what's his name out of the way....

Aug 22, 2009 07:07 PM #7
Brian Brumpton
Keller Williams Boise - Boise, ID
Boise Idaho Real Estate


Good for you.  Keep coming I like a little health competition.  It keeps my game sharp.  You'll get by the current number 3 in not time.

Aug 23, 2009 06:56 AM #8
Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

Brian - That made me laugh!!

Aug 23, 2009 10:46 AM #9
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Brian Brumpton

Boise Idaho Real Estate
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