Social Networking

Real Estate Agent with Colony Realty Company

Ok, if you have been to a seminar, particiapted in a webinar, picked up any type of real estate magazine you've undoubtedly heard or read the phrase "social networking".  It has become second nature to some of us who twitter, facebook, activerain, linkedin, YouTube, namyz and many more.  However the time management element can be tricky.  It is hard not to let your curiosity wander as you peruse pictures, videos and more.  These tools can be as much an educational component as a networking opportunity.  My advice is to establish a schedule and purpose plan.  This can be as simple as a word or excel document that provides the type and description of the audience and the trend or content format you want to publish.  For example: 

•·         activerain = real estate professionals; post type blog

•·         YouTube = all audiences; post type video

•·         facebook = company page; post type conversation, video, link

Then you need to decide if you are going to duplicate your posting or your trend.  If you are discussing the tax credit and you have video content are you going to post the same video across all of your social links?  Your plan must include a schedule; daily posting, weekly, as needed, etc. and an allotment for the time you dedicate to working these sites.  It also allows you to communicate with and incubate those leads that are not quite ready.  It gives them the option to work at their pace to get to know you and the market.  I believe that this medium is definitely worth spending time on and I have closed business from the opportunity.


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Georgia Rockdale County
Prudential Network
Effective Farming
Lead Generation through community websites
social networking
time management
prudential colony realty
brandi wells

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Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

This is a great and free marketing tool. I usually post the same thing to my blogs, tweets, and facebook.

Aug 21, 2009 10:15 AM #1
Tristan Emond
Mindful Living Realty - Rapid City, SD
Rapid City Homes Sales Specialist

I usually have this huge spot in my calendar for my blogging - to make sure I get it done!  I've found facebook to be a fun tool to spend a few minutes of downtime during the day to relax and enjoy - while still keeping active.  It's great stuff.  Still looking for that great app to do it all at once...

Aug 21, 2009 10:24 AM #2
Sharon Senger
tcDocs - Seattle, WA
Licensed Transaction Coordinator


I set aside some time in the morning and evening before to work on my social networking.  I find that putting it on my schedule helps me to be consistent.

Good post


Aug 21, 2009 11:34 AM #3
Charles Perkins
Charles G. Perkins, CPA - Burien, WA

I usually set aside time each evening and think about posts during the day.

Aug 26, 2009 07:33 PM #4
Brandi Wells
Colony Realty Company - Conyers, GA

Thank you all for your comments.  I want to share one other item that I left out.  There are some blogs and even MLS websites that don't allow you to upload documents.  I've been using the Google Documents option (which is free) and it is an effective and easy tool for inserting documents where they might otherwise not be available.  For example, if I'm writing a blog about financing and I want to reference a FHA product.  I can link the basic FHA information to a document.  I can then add the link to any online FHA resources and I've still covered all the bases.  To get more familiar go to your google account and click on the last item labeled more on the links across the top left.  Select documents and start sharing.

Aug 26, 2009 10:13 PM #5
Richard Green
U.S. Cybertek, Inc. - Houston, MO

Great post.  The key here is schedule.  You actually have to schedule Social Networking into your business.  It takes time, but for those of us that are using it, the payoff is substantial.  Schedule your Social Networking Time

Sep 04, 2009 02:36 AM #6
Carl Stars
Sutton Group About Town Realty - Burlington, ON

I blog to keep my head in the game..... that is why active rain is so awesome !!

Sep 08, 2009 10:00 AM #7
Troy Erickson
Diverse Solutions Realty - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Brandi - What a great idea.  I do need to plan my social networking a little better so I know when to post what, and where, etc, etc.  I will start working on putting a schedule together.

Sep 13, 2009 04:11 PM #8
John Hill About The House Inspection Services
About The House, LLC - Charleston, SC

Brandi,  I love the free tools.  Thanks for sharing!

Nov 27, 2009 08:24 AM #9
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