In a recent survey of 1,000 individuals conducted for Coldwell Banker Real Estate LLC by International Communications Research, we see some clear data regarding how much men and women differ in the homebuying process.
Some highlights from the press release:
- When asked how long it took before they knew their home was "right" for them, almost 70 percent of women had made up their mind the day they walked into the house, versus 62 percent of men.
- Fifty-five percent of women find it more important to be closer to their extended family than to their job, compared with only 37 percent of men.
- Sixty-four percent of women said that if they found the home of their dreams but had concerns about its security, they would no longer be interested. More than half of men agreed (51 percent).
- When respondents were asked how they would use a spare 12x12 room, the uses that proved most popular with both men and women were bedroom, office/study and family room.
- Of the 8 percent who indicated they would turn that spare room into an entertainment center, it was a preponderance of men leading the charge. In fact, four times as many men as women said they would use the extra space for recreation and entertainment.
(If you're a member of Staging and Design Pro's there's a discussion started on this topic on the Staging & Design Pro website, too.)