How Do You Attract High-End Buyers to Your Home for Sale

By
Mortgage and Lending with Secure Mortgage Company

Trying to get buyers to come and see your high dollar home? Not having any luck. When it comes to high end home buyers you need to treat them a little different than the norm. Here are some ideas on how to change your high dollar home from no one showing up to people are flying in the door.

 

Stage a Benefit

No open house for high-end buyers.  Host an event instead - maybe even a benefit dinner for a worthy charity.  Let people come and view the property, but give them an avenue to mix and mingle as well.  In addition, they get to see how the house handles a bunch of guests.

 

Showcase a Chef

If you have a gourmet kitchen (or two), check with chefs that would like to showcase their cooking abilities.  This creates an entire "house-buying" experience for your guests.  Again, they see what that featured kitchen can handles as well as being able to enjoy the culinary arts of a professional chef.

 

Host a Private Tour

If your home for sale has beautiful gardens and a large landscape, add a private concert or tour of the gardens.  A wine cellar and large sitting rooms can turn the event into a stylish wine tasting event.

 

The biggest trick in attracting high-end buyers is showing off the house's best features.  If the event is hosted at night, you can show how attractive the home is with an overall "candlelight" appearance.  You might even go so far as to set the time for when the sky is at its best and frames the home just right.

 

First impressions are everything, so pull out all the stops.  Don't let any great feature go undiscovered, from indoor swimming pools to music rooms and manly dens.  Let your home for sale shine!

 

If you are looking to buy or need any questions answered.  Call me at 713-623-5195 or www.securemtgonline.com/homepage.

Comments (4)

Anne Hensel
South Beaches Real Estate Professionals - Saint Petersburg, FL
Realtor - Broker - St. Pete Beach, Treasure Island

Like the idea with showcasing a chef. Did it once, got a lot of people unfortunately they were all interested in the chef not the house

Aug 24, 2009 01:23 AM
Jim Crawford
Maximum One Executive REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR

The best way is the Internet. I don't want to entertain them, or wine and dine them..just sell tehm.  We have closed more high end buyers this year in June than ever before and they all came from the Internet.  One buyers agent is working at least 5 buyers each looking at over a million right now.  They also came from the Internet.

Aug 24, 2009 01:31 AM
Sasha Miletic - Windsor Real Estate
RE/MAX Preferred Realty Ltd. - Windsor, ON

Hi Christy, Good post. Thanks for sharing.

Best - Sash

Aug 24, 2009 01:49 AM
Christy Hempel
Secure Mortgage Company - Katy, TX
Sr. Loan Officer

Anne Sorry to hear that, but it does happen that way sometimes.

Jim- I agree the internet has become the main freeway for finding everything, but don't you feel that sometimes the indusrty needs to get back to grass roots. Yes you want to sale the house that is the main goal. But doing one of these ideas helps bring people to the house and maybe or maybe not get an offer. This also gives you a chance to sell yourself to a whole new set of potential buyers & sellers. If you have an event like this make sure you grap everyones information before they leave and now have new customers to mold and market too and eventually they will use you.

Sash- Your welcome.

 

Aug 24, 2009 02:38 AM