Can't we all just get along? Stagers vs. Realtors® vs. Sellers.

By
Real Estate Agent with Kimberly Howell Properties (210) 646-HOME

After shot of a staged home.

photo courtesy of REAL ESTAGING

A stager's blog starts the conversation.

In light of the recent post by Cathy Dick on her blog titled, "Remove my home staging signs from the home? Why?," I got to thinking about the relationships between sellers, stagers, and Realtors®.  So far, I've never seen a particularly warm-fuzzy friendship between the three.  That's not to say that it doesn't exist, but one scroll through the comments section of Cathy's post and you'll see what I mean.

Why do we seem to be at odds?  (Realtors® and stagers)

The first thing I notice about staging and the discussion between agents and stagers, is always the same - there is split of opinion on the usefulness of staging.  For the record, I think staging is a good thing and we have some great stagers right here in San Antonio, but I do have some concerns and thoughts (which I'll explain later).  Much like any real estate related product or service out there, there are those that will love it and those that will despise it.  I'm not surprised by this really as there is an opinion out there for just about every agent.  We are a varied bunch and we don't always agree amongst ourselves on techniques, products, and services.

I don't know a ton of stagers, so I can't really comment for them.  I do know that for them, they are providing a service which they believe in.  From my position as an agent, I'd say they're a passionate bunch and truly believe in the potential of their services.  A conversation back in February on Nicole Hurst's blog, "Cole House Design Asks "Do You Offer a Guarantee" on your Home Staging Work?," had a great comment thread that shows just how passionate they can be.  Most of the stagers there seemed open to listening to agents and had a lot to say in terms of feedback, so I thought it was a good constructive conversation.

The idea that was passed in that comment thread was an interesting one to me, as in my dealings with sellers, I have found a reluctance to employ the services (on their end) of a stager.  I think the biggest obstacle is cost up front with no guarantee of return.  Although stagers have some great statistics for their services, agents have a hard time convincing their sellers that the cost is going to yield a sale.  There is no guarantee of a sale with staging (much like there is no guarantee of a sale with a Realtor®) and because of that initial outlay of cash, there seems to be a disconnect between stagers and sellers.

What puts you at odds?  (Stagers and sellers)

Sellers are surrounded by shows announcing the usefulness of staging, but they are also surrounded by DIY shows telling them how to go about it for less.  Much like the eternal battle between FSBO and Realtor®, we need people to see the value in our services.  How we go about it is once again, up for debate.  Sellers that I have met aren't against the idea of staging, but they are against the idea of tightening budgets (this discussion would probably be different with a different economy).  By the time they're done paying everyone, they fear there will be nothing left.  Unfortunately, that's out of your control.

Your control of the situation is often out of your hands once you've staged the house and one of the complaints I seem to hear from stagers is that they can't offer any sort of "guarantee" as the sellers aren't guaranteed to keep the house the way it is or perform the list of chores the stager has suggested.  Much like an agent, you're stuck with a seller who wants to sell their house, but won't work to get it sold.  We as agents know the problems associated with this as well.  In our case, there often comes a time when we must say goodbye in these situations and take our losses.  I think you may have the upper hand in this situation though, as your "product" is tangible, ours is not (until the final sale).  We also invest into the sale of a property, but some of that is not directly seen by the seller (some marketing isn't quite as tangible), whereas your "product" is right there in their home.

Where's the solution?

One of the thoughts I had in Nicole Hurst's blog was the possibility of a shift in business model.  What if an agent and stager joined forces and charged a commission rate for their services combined.  The stager would present at the listing presentation and give the sellers their opinion of what to do.  We would give our presentation on how much to sell it for and how to go about marketing the home.  The commission being higher than expected might throw some sellers off, but by having a "no money down" type option with a team of professionals, I can imagine it being a little easier to swallow for the seller.  The initial outlay of cash seems to be one of the biggest sticking points I've come across.  By getting a percentage commission (or even a flat fee - at closing), the stager becomes part of the way we sell the home, not just a side note in the eyes of the sellers.

Instead of arguing that things were out of our control (stager or Realtor®) we could both take a more proactive role in each other's business.  I won't tell you which towels to hang of course, that's not my job - but we could feed off of each other, much like I do with a good lender.  Teamwork.  And a mutually beneficial service to the seller that would seem much more seamless in their eyes and take some of the sting out of the initial moments of selling their home.  Very few people want to layout a few hundred to a few thousand dollars before they even know if someone will come look at their house.  However, I'm willing to bet that if we could work as a team in getting the home sold, take our commissions as a team, and sell the homes quicker and for more money (which I believe can be done with staging), we could build a strong unit with the seller, who would turn around and recommend us as a team.  It would take trust and teamwork between Realtor®, stager, and seller, but I think the return in stronger in the end.

**UPDATE** - Erica Christoffer from realtor.org contacted me and wrote a post about this post, "Should Real Estate Pros and Stagers Join Forces?"  Thanks to everyone for commenting on it and being a part of the discussion.  As soon as I get to answering all the comments, I may just have to write a follow up using some of the ideas I'm building thanks to all the comments.

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Kathy Passarette 08/25/2009 12:05 PM
  2. Kathy Streib 08/26/2009 01:57 AM
  3. c m 08/26/2009 05:11 AM
  4. Janet Owens 08/26/2009 02:43 PM
  5. Georgie Hunter R(S) 58089 08/26/2009 08:30 PM
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Rainmaker
73,008
Allegra Dioguardi
Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY
Home Staging & Training, Suffolk Co. Long Island

Bravo Sheri! Very well said!

Aug 29, 2009 02:13 PM #120
Rainer
183,107
Judith Sinnard
SMARTePLANS; Houston, Texas - Houston, TX
The SMARTePLAN Lady

Sheri,  THANK YOU, THANK YOU, THANK YOU!!! I have only been here 90 days-ish but from the very start my blogs have been about how most Realtors are overlooking a valuable resource to GROW their business by not investigating further and building positive and favorable working relationships with local service providers.  Thru cooperation between the areas of expertise there is MUCH opportunty to enhance a Realtor's reputation, branding, and bring MORE business to their door as I pointed out some of my experiences in my blog: "Vendor's Cold Call Resulted in More Business to Realtor(s)"

Now you have taken the time to also list the positive and favorable history you have had by cooprerating closely with a Realtor and expanding and enhancing their/your business proposition.  Hopefully, Realtors are listening.

Aug 30, 2009 02:38 AM #121
Rainmaker
127,416
Michael Fontana
Round Rock Home Stager Austin Home Staging - Round Rock, TX
@ The Stage Coach

Quick Comment on Carrying Costs:

Some Stagers buy their own furniture - Some Stagers rent furniture from a rental company.  Both have their own carrying costs, but if you can imagine receiving a monthly rental bill every 30 days a home is on the market on the hope of an eventual sale... It's a risky proposition. Last time I rented, it was $300/month minimum, and that only got you a couple of rooms worth. It can get into thousands of dollars pretty quickly.

Lastly, well said, Sheri! Glad you threw your hat in the ring!

The Stage Coach - Austin Home Stager

Aug 31, 2009 05:09 AM #122
Rainmaker
272,035
Matt Stigliano
Kimberly Howell Properties (210) 646-HOME - San Antonio, TX

Sheri - Thanks for joining in the conversation.  This has been a great conversation for me as I've seen just about every side to the story.  I'm glad to see someone who has tried and seen success with the partnership and getting paid at closing.  I definitely agree that a big part of it is (from a stager's viewpoint) trusting your agent and knowing they won't overprice and in general, do their job the best way they can.  Much like clients need to trust us, we need to trust each other - or the situation will fall apart quickly.

Judith - Got your email.  Will reply when I have a few moments...have some questions for you actually.

Aug 31, 2009 02:53 PM #123
Rainmaker
152,435
Virginia Tatseos
Stage-Show-Sell - Bloomfield Township, MI

There are really a lot of opinions on how valuable stagers are in the equation of selling a home.

However, I'm willing to bet that if we could work as a team in getting the home sold, take our commissions as a team, and sell the homes quicker and for more money (which I believe can be done with staging), we could build a strong unit with the seller, who would turn around and recommend us as a team.

 

Many stagers including myself would most likely be willing to wait for their fee until closing but not there expenses.   Waiting for a ? $___ fee is one thing.  Waiting for rent and monies paid out is another.

 

A realtor who works with me on every listing deserves a break and I would wait for my fee at closing.  I know that he prices the houses right and markets them hard.

 

Sep 02, 2009 02:30 AM #124
Rainmaker
725,923
Kimo Stowell
HI Pro Realty LLC RB-21531 - Honolulu, HI
REALTOR Associate® RS-76763 - Honolulu Hawai'i

Aloha Matt,

Thanks for the thought provoking post. I consider myself a Real Estate Merchandiser and staging is just one tool we use to merchandise a property. I work with a Real Estate and property management firm here in Honolulu and most of the time I never communicate with the owner of a property, instead I work at the behest of the property manager in the case of a rental or the Realtor in the event of a sale.

When it comes to the sale of a property a presale inspection is usually suggested if the property is over 15 years old. When budgeting our merchandising efforts, we first address any issues concerning the condition of the property that might curtail the sale and then we look to staging. Usually we have to squeeze out a meager budget for staging as it is usually low on the priorities list but most of the time we do provide staging especially in condo buildings where there are multiple units on the market. I have even worked with Realtors who refuse to call staging, staging at least when it comes to the invoice. Instead they opt to call it decor arrangement to alleviate any concerns their clients might have to the effectiveness of this relatively new profession. I think Real Estate Merchandising will supplant the rather narrow service provisions of Home Staging with a broader list of services that incorporates remodeling, repair, marketing and merchandising all under the direction of the REA. So as a merchandiser it is in my best interest to find a qualified and experienced Realtor who does the selling of my services for me while I focus on the design and execution. Its the perfect marriage in my opinion.

Sep 02, 2009 12:02 PM #125
Rainer
117,889
Kate Talarico
Kates Home Staging and Interior Design - Goshen, NY
RESA, Top Orange County Home Decorator & Stager

Most home buyers have a home inspection before they close on their home.  The home inspector shows up at the house, spends some time performing his evaluation, and produces a report with his findings.  I do not know any home inspectors that wait to get paid until the potential home buyer closes on their home to get paid.  This service is not required, it is an additional service that is beneficial to the potential home buyers.

If I was to have some landscaping design work performed on my property in the hopes of selling my home more quickly, my landscaper certainly would not expect to wait until I sold my home to receive his first check.  I can sell my home without fixing the landscaping, it will most likely take longer.

Home staging is not a required service to sell every home.  Not every home requires a professional home staging consultation.  A home needs to be of a certain value (at least $350,000) and based on the realtor's opinion a home stager should or should not be called in.  A home stager should be paid at the time of service.  We are talking about a few hundred dollars for the average home staging consultation, not a few thousand.  I know this board has been discussing holding off paying stagers and bundling Realtor and stager commissions together, but to me it does not make sense to go to all this trouble for such a small amount of money.

Home Staging is a field that closely resembles interior design and home decorating, both of these fields DO expect to get paid at the time of service.  Custom window treatments is another closely related field, and this field will require payment up front or a deposit for materials.

Sep 03, 2009 10:34 AM #126
Anonymous
Susan Martin- Stage It Design, Inc

Hey Matt,

Question: When you have a listing and the house needs to be painted, or a cleaning service brought in, do you ask these contractors to wait for payment until the house sells?

These are improvements to the house to make it "sell faster - for more money" right?

Okay, maybe these contractors are not making claims as such, yet isn't that the reason you want this work done?

As an Accredited Staging Professional, I am a subcontractor, like a plumber or painter.

When our job is done we require payment. You as a Realtor, have a different time line, yet you get paid when the job is done.

If we as stagers do not promote ourselves as "one of the reasons a listing gets sold faster, or for more money", rather as a home improvement process, our payment then needs to be given upon completion of the job.

Whatever, the semantics, it is that our completion time lines are different, our payment need not be tied into your time line.

Another interesting argument I've seen written here is that if stagers "guaranteed their work", then perhaps more home sellers/Realtors would be on board.

Have you tried that with your doctor, lawyer or politician lately? We do believe our process will make a huge difference, as I bet you do by someone picking you as their lising agent.

And finally, our company offers a low cost staging program, befitting ALMOST ALL HOME SELLERS.

We do realize the economics of todays market and try to be creative. We have found it often is not the dollar amount, but the preconception of the anticipated possible high cost, that thwarts a some seller /realtor from using our services.

We want all home sellers to have success in a very stressful situation. Perhaps we only stage the first room or two, perhaps we walk thru and give them some tips. Whatever we can do to be part of the success for them to get their house sold is our objective. Just as it is yours.

We can certinly work TOGETHER- we just don't need to be paid together.

Sep 04, 2009 04:44 AM #127
Rainer
1,001
Sherri Cole Interior Designer, ASP
Sherri Cole Designs - Groves, TX

Not all Realtors have or want to take the time to involve staging into their marketing plan or understand the true benefit of a stager.  Not all sellers need a stager.  Those who do, usually benefit from a clean, uncluttered, as close to flawless and appealing listing. I am not in competetion with my realtor, I work with the client with no involvement with the realtor.  I am respected as a professional in my field and employed to do the task.  Yes, realtors can point out and suggest to their client many of the things that I would do but, does a productive realtor have time and hours, to spend urging and trying to motivate the client to move forward with the staging?  My realtors don't.  Just as realtors put much time into a single listing, so does the stager.  Stagers do not just tell the client to put flowers in a vase and declutter the library bookcase.  Many hours are spent advising, staging, motivating and following up on a well prepared listing.  Staging is often taken for granted.  Ex.  If a listing is not staged, a window screen that has a tear or better yet, should have been taken off or the base boards are dirty, those flaws will be noticed more often than the base boards that are clean and the screens did not distract.  This being the thought, one wrong, one item needing to be fixed is more costly than none to be found.  How many price reductions are based upon, the light switch not working, the kitchen sink faucet being grimmy, and the sheetrock with a seam showing.  If the flaw were not there, there would be no reason to reduce the price in that given area.  This is not meant to offend anyone, it is meant to inform joint parties that each employed party is beneficial to the sale of the listing.

Sep 12, 2009 01:35 PM #128
Rainmaker
344,525
Yolanda Hoversten
Berkshire Hathaway HomeServices Elite Properties - O'Fallon, IL
Broker - O Fallon, IL Real Estate

Hi, Matt!  Great discussion here and on the other blog that started this as well.  I took a staging class a year ago and found it to be very valuable.  Though I already have a design background, more education doesn't hurt.  In the class, the instructor claimed the same as mentioned before, sells fast and for more money. I raised my hand and said that it's also important that the property is priced correctly.  Well, I could have sworn I grew two heads.

Anyway, I notice that just like the real estate market, staging is pretty much local...meaning metropolitan areas tend to be more aware (and utilize) staging than the general population.  There shouldn't be animosity between the two industries...we don't compete directly but we complement each other.

I do want to see impartial statistics to back up the claim though. 

Sep 18, 2009 02:53 AM #129
Rainer
2,692
Crystal DeVries
Executive Properties Real Estate Services - Oshawa, ON

I really don't believe that home sellers should only pay for staging if the home sells.  It works for realtors because if the house doesn't sell nobody gains.  Now if I were to go stage a house with the agreement that the client only pays if the house sells and it doesn't, I'll walk away with nothing, and the home seller has a completely re-decorated home at no cost.  Also, unlike a realtor, I have no control with regards to marketing the home.  I can't hold open houses and promote the property.  It really wouldn't work in my opinion. 

On the other hand, some agents these days are stagers themselves.  In this case contingensy would work because the agent has the selling power. 

Oct 01, 2009 07:47 AM #130
Anonymous
Sherri

When a Staging service is provided it is paid for by the seller and upon completion of the service. Just as an inspector, appraiser, contractor is paid.  I am awear of realtor providing Staging Service in a package.  But I feel that this causes to much confusion.  When I Stage a property that is on the market, my work is between myself and the seller. I do not work for the realtor, therefore I am not on commission. My service is to prep the property for sale.  To make it the best it can look and to address problem areas that might effect the asking price, hoping to avoid a reduction in asking price.

Oct 02, 2009 12:38 AM #131
Rainer
49,478
Leslie Causey
LC Home Staging & Redesign - San Antonio, TX

Thanks for this post Matt, wish I would have found it sooner. Still a newbie to AR. I was ironically looking for Realtor's objections to hiringor suggesting a stager and poof there this was.

The first most obvious is the upfront cost, however what is that cost? What does staging mean to you? I get the impression that along with the first mention of staging there is a huge stigma to emptying the wallet. Well with Vacant staging that will for sure be the case. Furniture rental whether it be from the stager or a furniture rental company will run into several hundred dollars per month at a very min. and then there is the cost of the intense labor of the stager and his/her team.

I'm not sure if I was inturpreting correctly, but is it that Realtors and sellers understand staging of an occupied home to mean the same thing and have the same process as a vacant? Replacing their furnishings and decor with rentals? Some Stagers may actually do this and or others may just rent out their accessories.

Personally I do not stage vacant properties, I prefer not to hire a team so I will not speak further on that issue. My process is more on a Redesign using what the sellers already have as much as possible. There are three phases of preparing a home for sale in my process:

#1 Suggested cosmetic changes such as paint, flooring, lighting, bathroom fixtures & mirrors, etc.

Now can a Realtor make these suggestions? Sure some can, the difference is that a Stager will usually assist in the replacement decisions.

#2 Go throught the home with the seller and point out what and why items need to be packed up now. Rearrange the sellers furniture, lighting, artwork and accessories using principles of design. (proportion, scale, rhythm, style, balance & emphasis).

#3 If necessary recommend accessory purchases to further enhance the visual appearance and feel of the house. Offer shopping service.

I am not trying to sell myself here, I'm merely pointing out that there are many levels of staging and different Stagers offer different levels of service (not to be confused with quality) for a wide range of costs.

Matt this takes me to your partnership commission for Stager, how can anyone charge 1% for a Stager when there are so many variables concerning the amount of staging truly required? When I look back at my training or articles I've read it is suggested that staging cost approximately 1% of the sale of your property, however my case in point not all houses need a full package. One may need a complete overhaul while another is almost there, however something just isn't right and neither Realtor or seller can quite put their finger on it. You said it Matt:

"...stagers...do best. Have an eye for the details that I and the seller may not see."

I don't really put myself in the same category as an inspector either, however staging is a service based industry as mention in other comments; painters, landscapers, etc. You mentioned your handyman, do you pay him at closing?

With that being said, I love that you have generated so much buzz and our industries are talking. It is about keeping an open mind. I'm looking forward to more discussion and working toward that solution-I know I'm late joining, however you said you were going to write a follow-up so I'll be watching for it.

Sorry I missed the opportunity to help you win re-blogger, just saw that today-one day late.

 

Oct 02, 2009 07:14 AM #132
Rainer
342,575
Anthea Click
Fresh Perspectives - www.InsideNashvilleHomes.com - Franklin, TN
Nashville Home Stager - Selling Nashville, TN homes quickly!

Matt,

I absolutely LOVE this post.  This model works for my company since not only do we stage we also help our agents market the properties.  I have a vested interest in getting these properties sold, just like the agents we work with do. We create this kind of partnership with a few select agents. Does this work for every home? No. Will it work with every agent? Absolutely not.  Does it work with agressive agents who see the value in only taking a listing they know will sell because it is priced right, staged, and the clients are motivated? Absolutely! If I was in TX, I would be thrilled to partner with you like this. Kudos for thinking out of the box. Agents like you are the ones that change the way real estate is bought and sold.

Oct 06, 2009 09:34 AM #133
Rainmaker
272,035
Matt Stigliano
Kimberly Howell Properties (210) 646-HOME - San Antonio, TX

Wow this post continues to generate talk and traffic.  I'm still out there searching for a stager interested in taking me on here in San Antonio.

In light of a lot of the stagers' comments I want to be clear - I would not expect anyone to work with an agent who they thought was an "overpricer" or bad at marketing.  This would have to be a team effort.  Of course, I don't tell you how to your job, so I wouldn't expect you to tell me how to do mine.  What I would expect though is constructive criticism and ideas flowing between the two of us.  See something in my marketing that you have an idea about - tell me.  I'm always up for a different set of eyes.

Anthea - Let me know if you ever move to San Antonio then!

Oct 08, 2009 05:36 AM #134
Rainer
107,940
Heather Cook
Rooms in Bloom Staging & Design Inc. - Kitchener, ON
Quality Home Staging

Hmmm .. interesting post and a vast array of responses on this subject.

First - as a professional staging designer, I have to say that this business model has the potential to be successful but only with some serious tweaking. My company does not, as yet, offer a deferred payment plan. The reasoning is simple: if we were to do that then we would no longer be in business. It's not a question of risk as so many realtors have pointed out, its a question of sound business practices for stagers. I am not a realtor and cannot claim to know all the costs you incur to sell a home however as a home stager I can tell you unequivocally that unless we were gifted with the lottery or were very rich, we wouldn't be able to handle the monthly outlay of cash required to keep a staged property (specifically a vacant staged property) in show condition.

I keep seeing this point on costs made over and over by stagers in this thread however very few realtors actually acknowledge what they are saying.  I agree we need to work together - I have posted great blog entries about this - but its vital that realtors understand that the risk they are asking struggling stagers to make can effectively kill their business and in hurt them financially. If my partner and I did this and we lost money, we could very easily take a huge hit financially. We provide an essential real estate service however this service has innate strings attached and the carrying costs are beyond many talented stagers if they are not paid.

So here is something that no one has mentioned so far:

Staging vacant homes requires rental furnishings which are rented on a month to month basis. The costs can be anywhere from $500 - $5000 a month. If the stager deferred payment on their services and agreed upon a certain commission percentage, what happens if that property never sells? What happens if that property sells but it sits on the market so long that the stager has actually lost money - both from the rental and then with all that "extra" time they are motivated to put in? Recently we staged a condo - we brought in a painter, replaced hardware in bathrooms/kitchen, replaced light fixtures and then brought in all the furnishings to completely stage it. The agent wasn't sold on the staging, the condo didn't generate an offer in the first month and the seller decided to remove the staging for the second month as it was too expensive. If we had opted to get paid at the end, then we would have lost almost $6,000.  

For occupied homes, deferred payment structures may work. However, typically for occupied homes the staging costs aren't usually that high. We offer a great Blossom package which incorporates staging time and the first month's accessory rental of a boatload of our stunning home decor items such as mirrors, art, bedding, pillows, florals and more .. for only $595! The price point really isn't high enough that deferred payment should even be an option. If more is required for a home such as painting or flooring upgrades - as much as its a stager's job to recommend these changes its not up to us to front the cost for paying for these services. These tradespeople would never agree to being paid after the house sold and it does not make sense to ask a stager to carry those costs either.

We work hard to create partnerships with realtors; we offer them discounted rates on staging services, we keep them informed every step of the way on both our recommendations and progress with a property and we are diligent about following up on properties we have staged. We want to know the feedback - good or bad - and we will go back to a property to tweak it if the response has been less than favourable. We provide our realtors with small photo albums of our "before & afters", we give them a monthly newsletter with sourced out articles, stats and relevant industry information. We have made up a pamphlet for them to give to sellers which helps sellers understand what we do and what to expect for their consultation. We are always trying to think of ways we can help the realtors we work with - we pick their brains as often as we can to ensure that we're not missing something.

In terms of the deferred payment I think more stagers might be open to it if:

1) Stagers were paid regardless of whether or not the house sold - this way they would not be forced out of business by carrying huge monthly costs for rentals

2) Tradespeople and materials (countertops/flooring etc) were paid up front, by the sellers

3) A contract was made up, giving the agent a specific amount of time to sell the home (ie. 60 days) - if the house sold, then all was good and everyone would get paid. If the house did not sell, the stager was paid up to date for all costs incurred and the sellers could then opt to try for another 60 day period. All 3 parties would sign this contract - this would motivate the agent to sell the home, the stager to do the best job possible and the seller to keep the staging "show worthy"

4) If the house sold in less than 30 days and for either the listing price or above the listing price, the stager would be given a bonus in addition to the agreed upon commission - great motivator for stagers!

I think, bottom line, its essential to find a stager who is talented, passionate and dedicated to helping everyone involved in the real estate process. Motivating a stager to do his/her job means you have the wrong stager. A great stager will follow up regardless of the payment schedule and will go the extra mile to ensure that regardless of the size of the space, its beautifully staged!

 

Oct 08, 2009 04:27 PM #135
Rainer
98,397
Linda Thompson
Selling By Design-Staging - Fresno, CA

As a stager, I would love to team with a realtor. If we used a contract to cover the staging expenses it could be done effectively and would benifit all parties involved.

Selling anything is all about the marketing. A house is a product the minute it goes on sale and must be presented to outshine the competition, which is where staging pays off. Love the beer marketing analogy. 

Re: Brian's comment on the 1,000,000 houses having better furniture than a stager could provide, that's true, but I have seem many million dollar plus homes that still are in dire need of decluttering and some rearrangment. Many are also too taste specific ( or tastless) and that can kill a deal.

Would like to hear from realtors in California's Central Valley on their opinions on the topic of realtor/stager teaming. linda@sellingbydesign-staging.com

Oct 09, 2009 06:12 AM #136
Rainer
253,709
Anna Dovger
Add Value Home Staging LLC, 281-704-6607 - The Woodlands, TX
Home Staging -The Woodlands, TX

We all know that staging shows good results. But I think that Stagers and Realtors not supposed to discuss each other's payment policies it will just increase our confrontation. What we need to think about is how to educate our sellers that investment in staging is rewarding and will help to sell their house faster. Please leave a comment on my blog How to educate seller to invest in home staging?

Oct 11, 2009 05:03 PM #137
Rainer
25,274
Lina OL
Deluxe Home Staging & Design - Northbrook, IL

Great post :)  Sheds some light on areas that I haven't thought about !

Oct 28, 2009 01:06 PM #138
Anonymous
Kelly Villatoro

This was a very interesting article I think I read every single response, I had no idea how some realtors felt towards stagers, very interesting. It definately opened my eyes to new possibilities with working with realtors. Thank you Matt and everyone for sharing your responses!

Jan 15, 2010 01:04 PM #139
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