Are you reaching the right audiance

I recently attended a breakfast held by BIA and MI homes and this questions was brought up. Most agents that have been around for a while and still keep the ideas of the traditional family concept may be missing their target. The family roles are somewhat changing and we see a great deal of women in positions of Head of Household. We are seeing a lot of women that are buying homes on their own or with a mother, sister, or partner. Most of these women are in their late 20s or early 30s. This was more relevant as I looked around the room and the majority of the attendees where professional Women Real Agents and representatives for Home Building companies. I certainly felt like I need to change so of the things in my marketing plan and I am sure that I am not alone.