Who Says the Real Estate Market is Tanking in Chicago, IL...Not with Good Staging!!

Home Stager with The Home Stage

If you think the real estate market is bad, you haven't been around a good stager!!  This week alone, 3 of the 4 properties I staged in July, in the Chicagoland area, have gone under contract!! 

The first, a $358K, 2 bedroom condo on Chicago's Lake Shore Drive, went under contract just 23 days after staging.  The unit was fairly updated, and the owner had left a few random pieces of furniture to work with.  By chosing more neutral paint colors and bringing in furniture and accessories to round out what the owner had left behind, the condo went from bland to SOLD!

The second property, a $2.5M new construction home in Northfield,IL, has been on the market for 3 years...yes, I said 3 years!!  Ironically, the home was staged by another company, but the intrest level was low (probably because they used royal blue throughout the whole house!!).  I staged the house in July, with a completely different perspective to the furniture placement and staging colors.  Last week I received a call that the house was under contract!!

The third property, a villa in the Classic Residences by Hyatt, Glenview, IL, was staged in late July to help boost sales on the many villas available in this senior community.  Today, I received a call that the model villa had sold, and a new model needed to be set.

Yes, this market is not ideal for most, but with proper staging, your property (like 3 of mine!) could have been under contract this month, as well!!

 3200 N. Lake Shore Drive #1908

3200 N. Lake Shore Drive #1908 - Staged to Sold in 23 Days!

2271 Bracken Lane, Northfield

2271 Bracken Lane, Northfield - Days on Market prior to Staging=990, Days on Market after Staging=62


Comments (14)

Sharon Senger
tcDocs - Seattle, WA
Licensed Transaction Coordinator


Congratulations!  It would appear that with the help of your staging these properties have sold.  It sounds like business is good for you, so well done.

Aug 28, 2009 01:00 PM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Stephanie good statistics on your work.  You might consider place this post in a group that's visited more by realtors in your area to increase your visibility and get you noticed.  Adding photos would also help other "see" what you can accomplish. 

Aug 28, 2009 02:27 PM
Steffanie Danby
The Home Stage - Kenilworth, IL

Thanks for the feedback! I just posted a few pictures to tie in with my story and joined a local realtor group - thanks for the great advice!!

Aug 28, 2009 02:56 PM
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Steffanie - the homes came out beautiful! And congrats on such great success. 

FYI- the living room in the bottom picture is almost exact in color and layout to a vacant home I just looked at. I created the design plan and have two sofas facing each other with a coffee table in the center. Too funny.

Thanks for having added the pictures! If you have before pictures you can add, do that as well and then post them in the group Staging Before & After pictures. Once you do that, I can then feature your post.


Aug 28, 2009 11:58 PM
Karen Dembsky
Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA
Atlanta Home Staging

hi Steffanie!  Beautiful presentations.  Congratulations on your stats.  I , too, had a vacant I staged that had been on the market for 2 years.  Staged and under contract in 23 days!  It really says something about the power of marketing presentation and you are great at that!

Aug 29, 2009 12:13 AM
Chrissie Sutherland
Ready Set Stage - Greensboro, NC

Wow Staffanie, great job and gorgeous staging.  You are so right.  I have had 2 properties that I staged in July go under contract this month also, totally different price range though.  Congrats on getting the job done.  That is a tough price range and you proved with a great staging presentation, any price range can sell in a short time.  GREAT JOB!!!

Aug 29, 2009 12:38 AM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Steffanie...there you go, that's so much better.  NOW you're getting noticed and you're after shots are GREAT.  It's just like our businesses...don't tell, SHOW!  It's much more effective. 

Aug 29, 2009 03:40 AM
Kym Hough
www.Staged-to-Sell - Danville, CA
Staged to Sell East Bay - Danville, CA

Just beautiful. I hear you  - you are preaching to the choir. Every week we stage, every week we pick up houses that sold. Almost year around.  Good staging - no matter what the market with the right price gets the house sold! Great photos.

Aug 29, 2009 05:23 AM
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento

Congratulations and beautiful work. I agree with showing the before pics, especially for any investors or realtors who really need to "see" the difference. Welcome to the Rain ;)

Aug 29, 2009 07:39 AM
Diana Young
Staging Seattle, King & Snohomish Counties - Edmonds, WA

Hi Steffanie,  Great work!  I especially like the second photo.  I love the furniture arrangement and the symmetry in this room.  Hope to see more posts from you!

Aug 29, 2009 10:18 AM
Cathy Lee
CL Design Services Home Staging - Danville, CA

Welcome to AR!!!! Lovely staging in beautiful homes! Staging works-shout it from the mountains!

Aug 30, 2009 02:57 AM
Cathy Brosius
Arranged Smartly LLC - Saint Louis, MO
Home Staging St. Louis region

Really nice work. Not all staging is equal, and you've proven you are successful!

Aug 30, 2009 07:45 AM
Terrylynn Fisher
Dudum Real Estate Group - BuyStageSell.com - Walnut Creek, CA
HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc.

Beautiful staging.  Congratulations on your results....it's the results that count, ehhh?

Love Illinois, used to spend my summers in Seneca...at my cousins' farm.  We lived in Wisconsin at the time. 

Aug 30, 2009 03:44 PM
Debra Valentine
Designing Details ~ Staging & Design, LLC - Bountiful, UT
Utah Home Staging for, Bountiful, Salt Lake & Surrounding Areas

Great work and stats Steffanie! The photo's are great and I love the 2nd one for color, scale and everything - very nice!

Aug 31, 2009 04:07 AM