A: Yes, it does. When a Realtor brings a potential buyer to your door, you can be sure you have met 3 of their qualifications for a potential offer. Number one is location, second is size, and the third is price. The first two factors you cannot change, but the third is our focus and can only be changed by it's presentation. This is where stagingcomes in.
Staging is the process of presenting your home in the best possible light; not unlike detailing a car when putting it up for sale. Cleaning and tidying up are often not enough to provide the universal appeal to your potential buyers - they want to be wowed when they walk through the door. Although sellers may think their home is in peak condition, often they are unable to be objective enough to see their property for what it is - a product for sale. The wrong furniture placement, paint colors or excess of personal belongings can distract from the true beauty your home has to offer. My job is to see past the negatives, and find ways to bring forth the positives to allow the homeowner to get top dollar for the sale of their property. I create 'universal appeal' by focusing on the selling features of the home - using lifestyle selling techniques that appeal to a broad range of buyer.
People only invest their hard-earned money in things they believe in - and they ultamitely do this with emotion behind it. Kind of like that 'Wow' factor - the 'I MUST buy this now, because if I don't, someone else will snatch it up' premise. Conversely, homes that appear to be in need of maintainence put the thought into a buyer's head such as, ' I wonder what ELSE they've overlooked', and 'This will cost me time and money I don't have'. This potential buyer will chip away at the asking price because they want a home that's move in ready. If buyers have to remove borders, paint and replace dated light fixtures or flooring, it may cause them to haggle with your asking price.
Based on a recent Coldwell Banker survey, homes that were not staged sold an average of 30.9 days. Homes that were staged sold an average of 13.8 days, and realized an average 6.4% over list price. Staging is worth the inital investment because it adds value to the 'product' you're selling. It's tempting to think that putting money into what you're trying to sell is not worth it. Challenging this thought is the fact that staging supports the asking price of your home. A Certified Staging Professional is trained to make the most of your decor, and make suggestions on what is worth investing in, such as paint, flooring, light fixtures, etc. Through a personal consultation, Revision Staging and Decor provides a room-by-room analysis of your entire property and leaves you with a Room Ready Handbook. This 55 page handbook is a report for you to keep and refer to when preparing your property for sale. With this tool alone, you have the information to stage your own property, complete with furniture placement suggestions, paint colors and detailed instructions for you to follow yourself. Revision also offers full service staging for a fraction of the cost of what you sacrifice in a price reduction of your home.
So, in a nutshell - staging works. Visit my website and/or call me today for more details!
Kim Garrels. CSP
Certified Staging Professional
905.933.0598
www.revisionstaging.com
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