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Home Stager with Home Staging by Interiors Defined, Inc.

Do you, or someone you know, have a vacant home to sell and are trying to determine if you should invest in this thing you've been hearing so much about, and seeing on HGTV called home staging? After all, who wants to put more money into a home you're not even going to be living in? And isn't it especially crazy since today's market is undeniably considered by everyone to be a "buyers market"? Hey, you're certainly not alone. I get it. I talk to people every day who, just like you, feel exactly the same way. But, call me crazy . . . I feel Home Staging is one of the BEST investments you can make if you fall into ANY of the following categories:


* you are planning on putting a house on the market


* have a house that has been on the market with little or no interest


* have had one or more price reductions only to see it still sitting


* or if there are a lot of homes for sale in your neighborhood


The following are just five of the top reasons why I am crazy enough to feel that you can't afford NOT to bring in the Home Staging professionals who have been trained to know how to give your home a competitive edge to get it sold. The latest national statistics have clearly shown that the average cost of Home Staging is considered to be a small investment with potentially very large returns . . . especially in today's "buyers market"!


1. Today's buyer is shopping the internet FIRST - Statistics have shown that 85% of buyers are starting the home buying process by surfing the net before even contacting a realtor. And because many of the photographs are so poor on the MLS listings, there are great homes that are not even being seen. Needless to say, a large number of the homes that fall into this category are vacant. How well do you think they compete with pictures of rooms that have been beautifully staged?


2. Today's buyer is no longer just searching for a place to live - they are searching for a home that will provide a lifestyle! They want to see themselves living there, raising their family and entertaining their friends there. You want them to make that very important emotional connection with the home that tells them, "this is it, this is the one!" It is difficult when what they are looking at are empty rooms which lack the warmth and personality of the homes that have been stylishly staged.


3. Only 10% of Home Buyers can actually visualize the potential of a home - which means nine out of every ten people that do come through the doors really cannot. They have not been given a frame of reference to show them the scale and size of the rooms. . . where they would put their sofa and entertainment center . . . if their king size bed would even fit in the Master Bedroom . . . and , how would they furnish that odd little room off the Kitchen. Is it supposed to be an office, another family room . . . guest room, what?! All they can see are bare walls. Most cannot imagine all of the wonderful possibilities of the home, and without answers to their questions, they walk away. This is something production homebuilders have known for many years, and P.S. - this is why they have elected to make the investment to show their model homes fully furnished!


4. When a home is vacant, buyers focus on the negatives. They have nothing else to look at so their eyes will zero in on the negatives i.e. the small crack in the wall, the tile that is chipped, the carpeting that needs to be replaced, or the wallcovering in the Master Bathroom that they really don't like. Home Staging is designed to accentuate the positive features of the home while de-emphasizing the negatives.


5. Vacant homes typically stay on the market longer than a home that has been staged, and will send out a distress signal . . . suggesting to buyers that you, the sellers, have moved on and are going to be desperate to sell. Invariably, this will result in receiving lower offers. It is certainly better to price your home attractively, and give the appearance of occupancy. Statistically, homes that have been staged sell more quickly, and for top dollar!

Pangaea Interior Design Kitchen & Bath Design, Remodeling
Portland Oregon - Portland, OR

All very good points. Important to just keep getting the message out there.

Aug 29, 2009 05:16 PM
Karen Dembsky
Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA
Atlanta Home Staging

I agree with Pangaea -- keep "Staging It Forward", my friend!  Try posting this to some realtor groups in your local area!

Aug 30, 2009 02:25 AM
Margaret Oscilia
Creative Concepts-Home Staging and Contracting, Salem Oregon - Salem, OR
Home Stager, Salem Oregon

Just staged a home last Tuesday that had been on the market for 5+ months -- they had an offer by Friday. . . cooincidence? 

Aug 30, 2009 02:44 AM
Cathy Lee
CL Design Services Home Staging - Danville, CA

Great Post!!  Vacant Homes Are NOT Selling!! 

Aug 30, 2009 02:55 AM
Jeannene Edwards
Home Staging by Interiors Defined, Inc. - Orlando, FL

Thanks to all of you for your comments!  I definitely agree that vacant homes sitting on the market for months is a very real problem Nationally. And those of us who have staged them KNOW what a huge difference staging can make in terms of traffic and time on the market.  I'm not sure what the best way is to reach realtors on this subject.  Anybody have any suggestions?

Aug 30, 2009 04:25 AM
Laurie Calhoun
Gloria Home Staging, Inc. - Winter Springs, FL
Seminole County FL Home Stager

Keep getting the word out and fighting the good fight, neighbor! (I live in Winter Springs.) We staged a vacant home on Thursday, and Friday evening we heard from the realtor that the owners had an offer. As Margaret said, "Coincidence?"

Aug 30, 2009 04:35 AM
Jeannene Edwards
Home Staging by Interiors Defined, Inc. - Orlando, FL

Hi Laurie,  You really ARE a neighbor!  We definitely will have to connect.  Great news about your successful staging . . . and NO . . . we all know it's no coincidence.  It's just a matter of getting the word out to the realtors and sellers that when we all partner together we can achieve great results.  Looking forward to meeting you!

Aug 30, 2009 04:51 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

We just have to keep educating the sellers and realtors on what we have to offer them.  This post is a great way of doing that!

Aug 30, 2009 11:00 AM
Jeannene Edwards
Home Staging by Interiors Defined, Inc. - Orlando, FL

Thanks Sharon, I agree.  We do just need to keep putting it out there.

Aug 30, 2009 12:24 PM
Debra Valentine
Designing Details ~ Staging & Design, LLC - Bountiful, UT
Utah Home Staging for, Bountiful, Salt Lake & Surrounding Areas

Well thought-out, written post Jeannene! We always need to have the information you outlined in our back pocket as you never know when you'll get an opportunity to educate someone on what a great tool we offer.

Aug 31, 2009 04:03 AM
Jeannene Edwards
Home Staging by Interiors Defined, Inc. - Orlando, FL

Thanks for commenting Debra.  Staging really is a great marketing tool.  Too many view it as decorating . . . but it's soooo much more!

Aug 31, 2009 04:27 AM
Kate Jahnson
Home Stage Home - West Linn, OR
Home Stager

Hi Jeannene,

Those are the best five reasons I've seen posted.  I hope this post went to all the realtor's groups as well.

Sep 03, 2009 12:15 PM
Jeannene Edwards
Home Staging by Interiors Defined, Inc. - Orlando, FL

Thanks Kate.  I did send it out to the realtors groups.  Maybe we can hear from realtors and get some feedback and advice on how we can better partner with them to connect with their sellers

Sep 03, 2009 04:25 PM
Lindsey Huntington
Concord Real Estate - Winter Park, FL

I absolutely agree with you Jeannene (since you're wanting a Realtor perspective)... having quality staging done enhances appeal and is proven to sell a home quicker and for a higher price point than other unstaged area comp's. Staging is cost friendly and consumers get a great return on investment -- their time and sanity!

Sep 04, 2009 05:09 AM
Jeannene Edwards
Home Staging by Interiors Defined, Inc. - Orlando, FL

Hey Lindsey, thanks for your feedback from a realtors perspective!  Can I quote you on this in my next newsletter?  I just heard from an investor client of mine who I've consulted with on 4 foreclosed properties.  The 1st one sold in three days, the 2nd one sold in fifty six days (she about went into cardiac arrest because it took so long), the 3rd one sold in one day . . . and the 4th just went on the market and she received FOUR OFFERS the first day!  In todays market that is amazing but it truly shows the power of a $300. STAGING CONSULTATION!

Sep 04, 2009 05:55 AM