Have you ever done that? What made you decide that the information in that particular email was worthy of the inboxes of your family and friends?
Value, a thought, a feeling to help them live better, have a better day.
What type of message do you send to your prospects and clients? Does everything you send, relate to who you are and who your brand is?
Many of my students ask about "still" using email. Social media seems to replace some of their existing prospecting, which is great, but I say, don’t leave email totally behind, have a plan.
Think about going through your database and looking at your top 50 or 100 contacts. Then assign a recurring task with them 4 times a year. Then, before you start the day, don’t open your email until you have checked your “tasks” and every day pick 5 contacts to either email, facebook or call.
What can you email?
Think about emailing one of your blog posts that is interesting . . . As you know every blog post has its own website, so just write 25 words about it and then put the link.
- Email links to interesting articles from your area
- Email links to photographs you posted on Flickr about your community
- Email links to videos you post on Youtube about events in your community.
What are your ideas?
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