Paul Sullivan of the New York Times in April of 2009 wrote an article in the
Wealth Matters section titled "Never Mind your 401(k). How's Your Insurance?"
Mr. Sullivan starts his article with a very simple yet powerful sentence,
"Insurance is the least sexy asset in most portfolios." Why is this simple,
straight-forward sentence so powerful? Because it is true and drives the
sub-concious perception of insurance in almost every American's mind.
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