Are Open Houses Still Worth It?

Real Estate Agent with Exclusive Estates

Open houses are nearly as old as the Palm Beach real estate market itself and have been around long before the internet started to become the average person’s first stop when buying a new home. Since so many studies point out that the majority of buyers start their home search on the internet, some buyers are taking their realtor’s questionable advice and forgoing the open house altogether.

It’s true that with the advent of interactive slideshows and video, it’s easy to get a glimpse of any Palm Beach real estate even if you’re in another state. Yet despite these figures of increased internet home buying, studies also show that a good portion of buyers are still purchasing their homes after doing their own personal walkthrough at an open house.

At the end of the day, tried and true methods like an open house can still be the deciding factor in getting your home sold. Considering the current Palm Beach real estate market circumstances, you’d only be shooting yourself in the foot by not utilizing all the marketing venues available to you.

Comments (4)

Greg Saffell
Tucson, AZ
Real Estate Professional Tucson, Oro Valley AZ

Scott, You should get all kinds of opinions one this one. I suppose 'open's' are still worthwhile especially if you are working a particular area or neighborhood where you want to promote your name. You still can meet potential buyers and your sellers appreciate the effort. If I'm doing an open house I come prepared and usually have work to do on my computer in case traffic is light, so I don't waste time.

Aug 31, 2009 08:01 AM
James Bath
Gulf Shores Realty - Venice, FL

Hey Scott...good Post and I agree wholeheartedly.  I try to do 2 OH's everyweekend.  I love those 2 sided deals, and you only get them at OHs, and a couple other ways.  With so many houses to look at, it only makes sense to me to m ake it as easy as possible to see.  I enjhoy chatting and hearing what the visitors have to say.  The agents that say the OH concept is dead are the ones who made darn good livings LISTING houses and having someone else find the buyer.  We have been out of that mode for at least 2 years  Jim BathThe same agents are not in the Internet either.  It is a great weeding out time, for the has-been's who don't seeing the writing or understand the shift in technology, etc.  Thanks for 'turning me on" this Monday midday!


Jim-In-Paradise  Jim Bath, REALTOR


Aug 31, 2009 08:07 AM
Scott Gordon
Exclusive Estates - Palm Beach, FL

Thanks for your comments Jim and Greg,

I guess it's good to use traditional and modern methods to diversify your marketing plan and sell a home. Maybe open houses can be modernized to incoperate web usage like web cams or online bidding for homes.

Aug 31, 2009 08:15 AM
Marsha Montoya Mayer
Paradise Properties of Florida, Inc. - Palm Beach, FL

Scott, Here's an idea!  If you have a nice vacant home for an open house invite some local artists to display their work.  Sculptors will bring their own pedestals and lights.   Painters will hang their own paintings and then agree to patch any holes on the walls.  The house will show in an interesting fashion.  You can even get some local PR for you and your owners for sponsoring an exhibition of local artists.  I have done this successfully.  Everybody enjoys and it might attract the right buyer.

Marsha Montoya Mayer- Realtor

Paradise Properties of Florida, Inc.


Mar 05, 2010 01:37 AM