Create Stickiness, Increase Traffic and Get Visitors Coming Back

Reblogger Larry Brewer - Benchmark Realty llc
Real Estate Agent with Benchmark Realty LLc License# 00285925

Food for Class. Thanks Brad. THis is the heart of blogging.

Original content by Brad Andersohn

How do you Create Stickiness, Keep Readers Longer, Increase Traffic and Get Visitors Coming Back?

Think of the New York Times, Washington Post or Chicago Tribune and what keeps readers subscribing and coming back?  It's obviously the content and the combination of headlines, stories, photos, news, sports, funnies etc.  Your Blog is the same as a newspaper in that a variety of interesting and valuable content will keep readers longer, attract new visitors, and also keep them coming back for more.

Here's a few suggestions to help increase the time people spend on your Blog and how to keep them returning to your Blog in the future and often.  First, realize there is no right or wrong way to write a Blog post, so be willing to experiment and see what works best for you and your readers.  By mixing it up and trying new and creative ideas for posts, you'll discover what works best for you.

#1 - Post to your Blog consistently.  If you can post 3-4 times per week, chances are your readers and subscribers will come back more often to see what you've posted.  If you post once a month, then when they come back, they'll see the same article and won't likely return for awhile.  Posting regularly with a variety of interesting and compelling content will Get Visitors Coming Back.

#2 - Adding Valuable Outbound Links.  Adding links to your post will drive traffic to other local and topic related sites.  In return, those sites monitoring their traffic and analytics will visit your post or site to see what you've said about them.  This can generate new traffic to your Blog.  Creating outbound links has a second hidden value.  It's called stickiness.  Here's a sample of what that means. 

This Is the Greatest Link On Earth

  • Hover your mouse over the link above - See the descriptive title that appears?
  • Click the link, see where it takes you - You'll notice it opens in a new window/tab.  This is good.
  • Not adding "outbound links" to your posts, people read and leave.  It's an open then case.
  • Adding the outbound links, your post offers more value and can stay open while visitors explore.

TIP: Make sure you add suggestive and interesting link "description titles" and always have your outbound links open in a "new window," this will keep your post and page open on a separate tab or window in their browser.  When they close the window to your outbound link, they will be right back on your post or page.  (Don't use the open link in same window option) ActiveRain defaults to opening links in a new window.

Statistic: Average length of time someone spends on your post or site is less than 30 sec.  Hmmm...

#3 - Add Images, Graphics and Photos with Links.  Adding images and photos to your Blog is a key ingredient to all the above.  Imagine a newspaper with just "A WALL OF WORDS!"  No photos, no graphics or images, no sports or weather photos... MAJOR BORING!!  Adding images makes your Blog post more cosmetically pleasing to the eye and more interesting to your readers and visitors. 

Using photos helps bring out the visual aspects of your topic and makes a post more visually desirable.

(Just be sure to use your own images and photos, don't plagiarize)

Add descriptive title's to your photos, and create hyper-links the same as you do with "outbound links" it works the same way.  See Below. Last week I went to the Redwood forest with the family, Bob Stewart asked me to take a photo of us in the Redwoods (Bob's Father was a Logger) so this photo is for you Bob.  Notice the link, let's see if Bob clicks on it... :-)

"First Generation Redwoods in the National Forest located at Big Basin Redwood State Park"

The Andersohn Family at Big Basin Redwood State Park

A few things to remember about photos: Not too large, they don't need to fill up the entire computer screen.  Try to adjust them to blend well and flow with your post.  Include descriptive titles and descriptions, and if possible, create a link to the photo elsewhere like to your photo blog, or in my case, Flickr.  This will allow your readers to see the larger images and more photos if they so choose.

These are just a few ideas and suggestions.  Creating stickiness with great content and outbound links, adding images, graphics, and photos will draw visitors in and keep them longer, and writing a variety of consistent content will keep your readers coming back for more.

How To Create a Blog Post for Customers and Search Engines

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Ambassador
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TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 

Larry, great information. I sat in on an ActiveRain training class yesterday. Learned quite a bit. I will be sharing a lot of what I have learned with the group as soon as I finish my training... 

Helping you live your American dream...

 

Aug 31, 2009 08:03 PM #1
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920,196
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Larry, excellent post.

One thing I would add to the discussion on photos.

When you add the photo go and give some space between the photo and the words. I see so many who just ignore that feature.

I may have to post on it. I usually add a 9 or 10

Aug 31, 2009 11:44 PM #2
Rainmaker
108,543
Deborah Wilson
Hackenberg Realty Group - Canton, OH
Stark County OH Real Estate

This post definitely was sticky.  I read evry word and clicked around too.  I always have trouble with photos, they are always to big.

Aug 31, 2009 11:49 PM #3
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937,053
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Larry,

Thanks for sharing Brad's post about stickiness and pictures, etc on our blogs.

Sep 01, 2009 09:11 AM #4
Rainmaker
215,151
The Brewer Team - Benchmark Realty
Benchmark Realty - Franklin, TN

Sticky is good. We want people to stay with us while we educate them in the ways of Nashville Real Estate.

Sep 03, 2009 12:26 AM #5
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937,053
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Larry,

I bet Elizabeth attends your blogging classes doesn't she?

Sep 03, 2009 06:30 AM #6
Rainmaker
920,312
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

Mike - You married a smart lady. Hang on to her.

Sep 03, 2009 07:26 AM #7
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Larry Brewer - Benchmark Realty llc

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