Why are Realtors afraid of being ranked?

Real Estate Agent with Windermere Real Estate 11741

I can guess, it's because someone will say something bad about you, God forbid.  I'm like most of you, I don't want people bad-mouthing me online either!  However, that's part of the new-world out there, web 2.0 and we'd better get on board with this before someone else does in a much more organized way.

Granted, there's a lot of details I don't feel like covering right now, however, if we as Realtors do not build a ranking/rating system that our consumers can use, then someone else will.  In fact, a few have, here's a doozy of a review I read just today:

"[Agent's Name] of [Company] is a narcissistic sociopath that will say and do anything. Be careful of her an your money."

Want another?  Ohh boy, I've got more:

"How can I get information on how to pursue a LAW SUIT against [agent & company]. I have a lot of evidence on how this firm treats people. If anybody knows, please let me know. I would also like to report him. Anybody have his Realtor #"

Ouch.  What was interesting was that the site I pulled these reviews from had it's 50 most recent ratings posted, guess how many were negative?  Twelve, less than 1/4 total, most were positive!  So it would appear from this small sample that most people actually want to provide positive reviews online.

Lets dive further into the issue with negative feedback.  Yeah it sucks, especially when people say stuff that's way out there.  However this type of feedback has it's advantages; first of all reasonable negative remarks allow us to improve our business, that's a good thing.  Second, if an agent truly is that bad of a person, isn't it best for our association to weed out bad eggs anyways?

So fellow agents, lets please get on board with rankings and ratings.  Talk to your board leadership to get something underway, the nice thing about if your association has control over the ratings system is you can filter the incredibly crazy remarks.  Your board can filter the totally insane stuff or the remarks that don't have anything to actually do with your professionalism. 


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Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Evening Brint,   Any type of ranking system is at best a crap shoot.  Since you offered examples so will I.  Century 21 has a rating system whereby at the end of all our transactions the customer we represented is sent an evaluation email.  It asks the customer to rank the agent in several typical categories and provides the opportunity to also add comments.  It is a little scary not knowing how the customer perceived/understood/appreciated our efforts.  Still, it is a first step.  My evaluations have been very positive.  However, on one transaction I caught the customer lying on three occasions !  It happened that I was asked by this customer to do many things far above what is normal.  I did them and didn't expect any special acknowlgement.  In the end this customer gave me a rating in the mid 40's in spite of all the extra effort made on his behalf !  Clearly the rating reflected his anger with having been caught in less than honest circumstances.  I'm o.k. with it because it is the only less than exxcellent report of many.   However, it does illustrate how a customer can intentionally distort the system.

Sep 01, 2009 12:09 PM #1
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

I have to agree with Bill, ranking can be a challenge and is questionable at best. For example Zillow ranks agents by the number of listings they have. This has no bearing on the level of customer service provided or anything else. It only means you have a lot of homes for sale. It does not take into account what you actually do to sell those homes. I won't take more than 5 listings at a time as I want to be sure these homes are held open and are marketed to the best of my ability. I want my clients to feel like they are my priority and if I have 50 that is too many for me to personally take care of. Ranking is not everything. 

Sep 03, 2009 02:39 AM #2
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