Home Staging is Critical - even in Brooklyn Park, MN

Every home should have it done. . . yet the majority pass it up to save a buck on the front end? . . .

What is Staging!  

Before

After - (even without neutral paint - what a difference!)

I can't stand to see homes be put on the market without being staged. My philosophy in life is that if I don't like something - I should do something about it.  Therefore, I am a home stager/redesigner in Brooklyn Park, MN.  I am also a marketer and the philosophy of staging is so logical and (practically speaking) such a simple ROI calculation that I struggle to understand why it is not always done. Any corporate business would flip over the ROIs typically gained through staging. I can't understand why it is not a prerequisite for every seller before listing their home.  A little marketing on the inside goes a long way to help the marketing efforts on the outside!  Some of the homes I have seen in Brooklyn Park, MN really could benefit from a professional home stager.

I learned in the business world that the product with the most attractive packaging at the right price point usually sells first and for more (even if another product has more bells and whistles).  For years I worked in consumer packaged goods marketing. We labored for hours over our package designs - making sure that every last detail was analyzed and scrutinized. Do buyers even notice? YES! Then, I realized that the product which we sell for the highest price, and for which we stand to see the greatest loss or gain based on the fluctuation in price (our home) - barely gets a once over! Other times, we package our home like it should serve as the 'generic' brand - (you know, the ones where decluttering is taken a bit too far). One home I visited for a staging consultatin in Brooklyn Park, MN had removed all signs of life. The only thing remaining was dated furniture and bad artwork. Where has all the marketing and beauty gone! Image is everything for a home!

I was told there are the three key areas to consider when selling a home - the product, the marketing to get buyers in to see the product, and the price. Staging goes so much further than adding a little fluff to a house - and making it look 'pretty'.  It improves the way it sells. That is the product. There are so many homes on the internet with poor pictures - at least in Brooklyn Park, MN! And it is so easy to make a big impact. Truly, a little goes a long, long way.  It impacts the perceived value and works hand in hand with the marketing.  It creates a unique, desirable product, which buyers can fall in love with and then 'must have'. Marketing, then is less about selling, and more about filling a need. If the home is staged and demonstrates how it can 'fill a need' for a buyer, then the house sells. If the home doesn't feel right, it can't fill the need and the product remains 'on the shelf.'  I am anxious to help improve the products out there today. I look forward to the day when all homes are staged (I'm committed to helping my neighborhood and Brooklyn Park, MN!) before listing. It is one way to counter the housing crisis!