Do flyers left on doorsteps really work?

I have actually seen an agent in my office get TWO good leads from door to door flyers. Although I think it's best to make personal contact if you can, leaving them in door handles or under the mat is fine.

I think it's important to make sure they don't become "litter" so that some neighbors complain about them. (I've seen that, too), but if you are young and thin enough to have the energy...GO FOR IT!

Did I mention that one of the leads was a NEW CONSTRUCTION HOME BUYER?

Flyer on doorstep certainly works, I have closed deals from such an activity.

One face to face introduction is worth 10 flyers

I suppose that if you gave one to just the right person, right time, they might. I get them at my house and toss them.

If it is catchy and done right, all you need is that one phone call or email.  That is all they are made to do, the rest is up to you.  They do work though!

I agree they are helpful to get your name out in the area.  We all want to be the first one that pops in their heads when they are ready to buy or sell.  I use them but also try and follow up with personal contact.

Sharla Rossini

Okay, this a bit of a multipart thing. To start with, yes, fliers at the door do work. But the more accurate answer is that they will work better than direct mailing to the same group of homes. You get a lot of residual benefit from hand delivery, including:

• People see you doing it (particularly if you're wearing branded clothing)
• Your getting exercise.
• Residents can stop you and ask you about real estate.
• You will see FSBOs, neglected homes, etc. that might be a good lead to an owner interested in selling.
  

None of these happen with a direct mailer.

To prove this to yourself, send out a farming postcard to your area then see what happens. Then walk those same houses and leave a flier at the door. Whatever results you got with the direct mail, you will get better with the fliers.

However, direct mail postcards DO have their place. They are effective for announcing listings, sold homes and open houses. I don't use them for anything else.

If you were to decide to walk three days a week for three hours at each outting, you would be hitting over 500 homes a week - easy.

The final step here is to repeat. Do the same thing each month. You need to become "That" real estate agent that folks see walking in their neighborhood every month.  

Being consistent is the key... I walk my own neighborhood... and bumped into my neighbor sellers and picked up listings that way... The frastration part is that flyer doens't stick on the door and constantly flies away.. So invest some money for the door hanging flyer is a lot better... cost a bit more.. but worth the trouble if you plan to walk 500 homes.. I actually walk 250 homes on one single day with my partner, we can get it done in 2 hours... :-)

I also love door to door hangers. I have the boy scouts deliver them for .10 a piece a lot cheaper than the post office and I get a tax write off and get to put on my advertising that I am a proud sponsor of the boy scouts. (All the money goes to summer camp)