Why I'm Kicking Your Butt in Selling Real Estate

Real Estate Agent with Keller Willims Home Towne Realty

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Original content by Bob Haywood

Dear Ineffective Realtor,

You used to be a big dog in this business, but not anymore.  Today I watch you in the office as you read the latest edition of Realtor Magazine, make some phone calls and sit around visit with others or read the latest funny email someone sent you.

I want to be sad for you, but I can't.

It texts, talks, takes pics, videos and plays musicYou see, your comment about how texting is for young people tells me that you choose to be ineffective, outdated and broke.  I use texting today with many of those young people who are now my clients.  And I use texting to communicate with people my age too.  And I'm in my 40's.  I cannot believe that you refuse to learn how to text.  Your grandchildren and grown children would love to talk to you this way.  But that's okay.  You go ahead and stay in 1990.  I'll take those clients who are looking for technical saavy agents.  Yep, I'll work with them.

I want to be sad for you, but I can't.

As I watch you struggle to figure out how to get pictures from a digital camera to a computer and then to the MLS, I just have to shake my head.  It just isn't that hard, if you are willing to learn.  But all you want to talk about is how you used to sell real estate with the "big book" that had pages and pages of pre-printed listings.  And you love that the MLS people or the office people used to do all that work for you.  And I'm glad you know about virtual tours, but it's too bad that you do not understand how important it is to put them on Youtube and in blogs.  That's a discussion reserved for people who choose to sell real estate in the here and now of the real world because even if we had that talk, you wouldn't understand it and you wouldn't do it.

I want to be sad for you, but I can't.Active Rain!

You see, I came along in January 2007 knowing virtually nothing about this business.  And since then, I've outsold you more than 100 to 1...even in a recession.  I found this very cool website called Active Rain.  And I jumped in and met some really great folks.  And I've learned from them.  And I know how to blog now.  And I draw business because of my ability to dominate on the internet while you are still invisible.  And I have Real Estate friends nationwide and locally that you will never know because you will never understand how Real Estate connectivity works via the internet.

I want to be sad for you, but I can't.

Instead, you inspire me to never quit learning and to never throw in the towel and say, "I can't learn that or do that because I'm too old."  As much as I'd love to be sad for you, I really have to thank you.  You are keeping me driven, young and profitable.

 I want to be sad for you, but I can't.

Let's GoMy listings are now syndicated, blogged and visible to the world while you don't have any any more.  (Disclaimer - I don't have THAT many listings either as I work with more buyers than sellers).  When I get a listing, my pictures, marketing and abilty to push a listing out to the world is like an Indy car speeding around the track while you're crawling around the track at 10 mph.  No wonder sellers are turning to people like me now.

Finally, I want to be sad for you, but I can't.Social Media rocks!

You simply shake your head in wonder when I'm on Facebook staying connected with thousands of people.  And you still have no clue what the word "Tweet" actually means.  It's like I"m speaking a foreign language to you, which I guess I am.  You will never understand how Social Media is an intrigal part of Real Estate because you chose to check out instead of embracing the new business model in order to keep making money. 

Thank you and enjoy your magazine...I've got some money to make today.

Comments (6)

Edward Bachman
Your Kingwood TX Realtor

Michael, you have a pretty big ego.  Congrats on your good success and hard work.  I am 56 and take exception to "how easy" some of this techno guru stuff is but I am learning one day at a time...THE HARD WAY!  It does not come easy and certainly not naturally.

Sep 03, 2009 07:44 AM
Michael Greulich
Keller Willims Home Towne Realty - Frederick, MD


This is a reblog from Bob Hayward, I posted it to try and past along the importance of staying up on the changing tech such. It seems everyday someone has found a new way to find business. Most days I am swimming upstream keeping my head afloat but with technology I think we all can swim faster than the current. Good luck we all need it!


Sep 03, 2009 07:52 AM
Edward Bachman
Your Kingwood TX Realtor

Michael, well said sir, well said.

Sep 03, 2009 08:02 AM
Bob Haywood
McGraw Realtors - Owasso, OK

Michael, thank you for the reblog.  I'm honored.  The piece was strictly satirical.  It wasn't meant to offend. 

Sep 03, 2009 01:44 PM
Michael Greulich
Keller Willims Home Towne Realty - Frederick, MD


I think your article was right on the mark, I really liked it and it gets you thinking about the way we are doing business.

 Great job,


Sep 05, 2009 02:15 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Funny reblog ! Pls. view our RELO message -  http://actvra.in/4jHG

Aug 05, 2014 11:46 PM