Yes, we all know the real estate market is in a slump...afterall, we hear it from the media on a daily basis! What we don't hear about are the great staging success stories that continue to help developers, builders, and the average joe sell their properties in a timely fashion.
Last June, I received a call from a large Chicago developer inquiring about staging a condo in a new hi-rise development on the Museum Park campus. This developer was used to spending tens of thousands of dollars on 'professionally designed' models, complete with built-ins, wallpaper, and tons of over the top features that most buyers had a hard time relating to (or wanting to pay for!). After an initial meeting, design boards, and a few more meetings, I was hired to create four models, each with a different look, for his new hi-rise development.
Just 2 weeks after the models were up and running, I received a call that one of the models had sold, and needed to be moved to another unit in the same tier. A week later, 2 more models had sold...and it continued from there. With each sold model, my assistant (aka: my Mom) and I would move the contents of the model (with the help of Brook Furniture Rental) to a new unit, and recreate the model for that floorplan. Unlike the 'professionally designed' models, the staged models were easy to move, easy for buyers to relate to, and easy to sell!
Cut to the chase...four models, and 365 days later, all 400 units - 1,2, and 3 bedrooms ranging in price from $350k - $950k - had SOLD!! In a sea of new developments, it became clear that this was a true success story! Check out some pictures below!!
"Contemporary Black and White"
For more information, or to view more before and after photos of these properties, and many more, visit my website at www.TheHomeStageChicago.com