Chicago Hi-Rise on Museum Park Campus Sells Out Thanks to Four Staged Models!!

Home Stager with The Home Stage

Yes, we all know the real estate market is in a slump...afterall, we hear it from the media on a daily basis!  What we don't hear about are the great staging success stories that continue to help developers, builders, and the average joe sell their properties in a timely fashion.

Last June, I received a call from a large Chicago developer inquiring about staging a condo in a new hi-rise development on the Museum Park campus.  This developer was used to spending tens of thousands of dollars on 'professionally designed' models, complete with built-ins, wallpaper, and tons of over the top features that most buyers had a hard time relating to (or wanting to pay for!).  After an initial meeting, design boards, and a few more meetings, I was hired to create four models, each with a different look, for his new hi-rise development. 

Just 2 weeks after the models were up and running, I received a call that one of the models had sold, and needed to be moved to another unit in the same tier.  A week later, 2 more models had sold...and it continued from there.  With each sold model, my assistant (aka: my Mom) and I would move the contents of the model (with the help of Brook Furniture Rental) to a new unit, and recreate the model for that floorplan.  Unlike the 'professionally designed' models, the staged models were easy to move, easy for buyers to relate to, and easy to sell!

Cut to the chase...four models, and 365 days later, all 400 units - 1,2, and 3 bedrooms ranging in price from $350k - $950k - had SOLD!!  In a sea of new developments, it became clear that this was a true success story!  Check out some pictures below!!

"Contemporary Black and White"

 806 living room  806 dining room

"Asian Neutral"

1904 den   1904 living room 


    1603 kitchen    1603 living room 


1909 living room      1909 dining table

 For more information, or to view more before and after photos of these properties, and many more, visit my website at


Comments (4)

Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Steffanie -- very nice work!  I didn't see any "before" pictures though -- aren't these all "afters?"  It must have been fun to do the various themes.  Congrats on the successful sale of all units!

Sep 03, 2009 03:56 PM
Steffanie Danby
The Home Stage - Kenilworth, IL

Thanks, Maureen!  I just changed the text to reflect only after pictures....thanks for pointing that out!  I started to add before pictures, but it was a little too much, and since they were all vacant units, they all looked the same...blah!  Have a great day!!

Sep 03, 2009 11:50 PM
Susan Macaulay
Clarity Over Clutter - Winnipeg, MB

Nice work! What a feeling of accomplishment - all units sold!

Great use of accessories and furniture placement.

Sep 04, 2009 04:54 AM
Diana Young
Staging Seattle, King & Snohomish Counties - Edmonds, WA

Hi Steffanie,  Beautiful staging!  I like how you made each unit look unique, not "cookie-cutter".  I also like how you made such good use of the space and showed how much furniture these condos could actually accommodate, like 6 chairs around the dining table.  I look forward to your future posts!

Sep 05, 2009 01:50 AM