Reason 1483 Why I Love Facebook - No More Cold Calls

Services for Real Estate Pros with Zillow

We spend a lot of time here on Active Rain, and in social media seminars, talking about how to use Facebook as professionals to be found by new clients.  This week, the shoe was on the other foot for me! 

On Monday I hired a Realtor to sell one of my investment properties in Waukee, IA.  My husband3 bedroom condo in waukee, iaand I reached out to this particular Realtor (I can't remember if it was thru voice mail or email), and the first time I spoke to him, he said "yeah, I saw on Facebook it looks like your husband and I have a mutual friend and what do you do at Zillow". 

Here is what the Realtor knew about me before even placing the first call:

  • I am an actual person.
  • I have a job and knew where I worked.
  • I am married and he knows where my husband works.
  • We are out of town sellers. 
  • We are into the Internet and use Facebook a lot, based on our Friend count.
  • What I look like, so he can guess my approximate age.
  • He knows a little about my interests because you can see which Fan pages I follow. 
  • He knew who, if any, mutual friends we had.  How good of conversation starter is that?

As you can imagine, the first call we had together was no cold call.  We were instantly able to have a more personal conversation and he was hired minutes later.  I really appreciated the fact that he took a few minutes to do a little research about me before picking up the phone and it made for a much warmer first conversation. 

So yes, Facebook is a great prospecting tool and can potentially get your deals.  But it is also a great tool to help work with the leads you get through other sources! 

(Oh, and I bet you all are wondering where I found him?  He was the only Realtor in Waukee, IA to have a completely filled out profile here on Active Rain and Zillow.  Did I really have a choice who to use?  Haha!)

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Comments (67)

John J. Woods
Big Dog Press, LLC - Winder, GA
Going where no man has gone before - wouldn't you?

Sara, I've been totally surprised in just the last few days at how few realtors (or ?) who post on their AR blogs have public profiles on Facebook.  I've researched more than a dozen AR bloggers on Facebook in just the last few days and betwee 1/4-1/3 of them are not findable at all on facebook.  Of the ones that were, I don't think any of them had any more information available on their public profiles than a picture (can't remember if even all of the ones who's names showed up in a search had even that) with their name.  No location.  No contact information.  Not even what business or industry (RE?) they were in!  Unless you sent them (blindly) a 'friend request' and they accepted it, you got no more info!  Personally, I think that's pretty dumb.  What's your take on it?  Can you posit an explanation for this?

Sep 05, 2009 06:53 AM
Alexander Harb
Knights Investing - Mesquite, TX
Dallas, Texas Real Estate Investing

Facebook is quite a resource..... I use it every day..... I comment on real estate professionals posts and keep up with the market and what is going on..... I post my AR blogs to it and people take notice....


Sep 05, 2009 06:59 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Cold calls have never seemed to be a good thing.  I was glad there are "no call" lists -- gave me an excuse NOT to cold call.

Sep 05, 2009 07:25 AM
Mark Velasco
Sharpstone Commercial - Whittier, CA
Top Producing COMMERCIAL Team 30+ years experience

Wow Sara. These are amazing tools for people to connect. Now we are relying more on Social media than face to face meetings. I think that it is a great and a fascinating trend.

Sep 05, 2009 07:51 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes


You are not headed back to Seattle are you?  You were a big help to me with Zillow.

Sep 05, 2009 08:22 AM
Beverly of Bev & Bob Meaux
Keller Williams Suburban Realty - West Orange, NJ
Where Buying & Selling Works

Good reminder that we are being interviewed online and how our 'presence' counts. Also on how to learn and prepare for our potential new clients.

Sep 05, 2009 09:28 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

perfect example of how social media works.  Our world is changing, it's a fun time to be alive.

Sep 05, 2009 11:25 AM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

I'm really enjoying the social media sites, reconnecting with far-flung family, old friends, clients and sphere. Had one referral from Facebook a few weeks back. LinkedIn is another one many of my clients and acquaintenances use.

Sep 05, 2009 12:11 PM
Christopher Kimball
Christopher Kimball Photography - Saint Augustine, FL

Social media sure is shrinking the world. Facebook is growing everyday and is more about business then most of the others (ie.. MySpace and those type sites) so why not use it? It can only be win win if you ask me.

Sep 05, 2009 01:27 PM
Bryan Fagan
Law Office of Bryan Fagan - Houston, TX

Social media is a great thing. Great example on how its important to stay connected.

Sep 05, 2009 01:45 PM
France and Mark Clausen
Realty Austin - Dripping Springs, TX

Facebook can be a double edged sword. I've seen people put things about their personal life on facebook thet later comes up in their business life. It's important to be aware of this.

Sep 05, 2009 02:40 PM
John Elwell
CENTURY 21 Bill Nye Realty, Inc. - Zephyrhills, FL
You Deserve a Full-Time Agent, Not Reduced Results

FaceBook is a wonderful tool, among many. Certainly it allows us to reconnect with friends from long ago that we have lost touch with. But it is not the be all and end all of our business. I am afraid that those agents who dedicate all of their efforts to it will be sorely disappointed. It is one tool we can use in our tool chest. There are others. And keep in mind that when buyers, 80% of whom begin searching for homes on the net start looking, it is likely not going to be FaceBook where they begin. They will start at other sites like or do a Google Search. Yes, it is possible to make a business contact through FaceBook, but my guess is that it will play a more minor role in most of our businesses than a lot of  people think. Just as someone will win the lottery, there will be people who get leads via social sites. But the vast majority of us will get them via blogs, personal websites, and others that we set up and maintain to keep our presence highlited on the net. A poll was done here in Florida and 85% of agents said they had social site pages. My guess is that that is a very gross over estimation. I love the net, but know that of the people I know personally, few have sites and even fewer use the ones they have. For al intents and purposes, these are orphan sites and of little use professionally or socially.

Sep 05, 2009 03:09 PM
Lisa Ludlow Archer
Live Love Homes-Keller Williams, Charlotte, NC Ballantyne Area - Waxhaw, NC

This is why our team has incorporated so many social network sites into our daily lives as well. You would not believe the referrals we have taken and sent this year alone. Blessings.

Sep 06, 2009 08:09 AM
Kathie Burby
Coldwell Banker Mother Lode Real Estate - Sonora, CA
REALTOR, SFR, Tuolumne County Real Estate Guide

Sara another great example of how social media can be used to promote yourself for business. Thanks for the story

Sep 06, 2009 09:21 AM
Jonathan Rivera - Orlando, FL

This is excellent insight on how REALTORs should be using the tools avaiable to them to make the process of prospecting much easier.  This is a great lesson to anyone who doesn't get it.

Sep 08, 2009 11:07 AM
Ed Vogt
Midwest Properties of Michigan - Grandville, MI
Grandville, MI Midwest Properties

The Agent certainly did his homework and was worthy of the listing - Good luck in the Sale!

Sep 11, 2009 02:32 AM
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Hi Sara,  not sure how I missed this great post (well yes I do last week was a tad hectic!!)  but congrats on your feature and shiny new .  I'm surprised that nobody mentioned using Xobni.  It's an indispensable tool if you're using Outlook - brings the info right into your inbox from Facebook or LinkedIn!

Sep 11, 2009 03:49 AM
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Lee and Pamela- Yes, I LOVE Xobni, it is a great tool.  In case you haven't heard of it, when someone sends you an email, it will automatically pull that person's facebook pictures into your inbox, if they have their profile set to public.  However, I have to admit that I recently took it off my computer because it was slowing things down so much, it is a huge application.  When I get a computer and get more space, I'll reinstall, because I miss it.

Sep 14, 2009 02:32 AM
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID

I am surprised how few Realtors take the time Google their potential clients to get a jump start on building relationships.  Odds are, they found you online when doing their research before they called or emailed you.

Sep 14, 2009 04:46 PM
Patricia Beck
RE/MAX Properties, Inc., ABR, GRI, SRES - Colorado Springs, CO
Colorado Springs Realty

I have looked people up on Facebook to get an idea what they are like before giving them a call.  Social media can be used in so many ways!

Sep 15, 2009 01:46 AM