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Effective Home Staging Tip: It’s All About the “Feeling”

By
Home Stager with Real Houses of the Bay Area/Alice T Chan Design

We just returned from a week long trip to the Big Island of Hawaii. We went with some friends of ours who had never been before so we had to “warn” them that the Big Island is VERY different from any of the other islands and is not exactly the best example of a lush tropical setting.

If you’ve ever been to the Big Island, particularly on the Kona side, you know that this is the island with the active volcano and the landscape is mostly lava remnants. Despite the warning, I couldn’t help but notice that our friends were a little disappointed with what they saw as we drove from the Kona Airport to our resort. During the drive, I had my husband tune into a local radio station that played Hawaiian music which helped set the mood and when we finally arrived at the resort and toured the grounds, the swaying palm trees, the balmy weather, the waterfalls and pools finally made our friends feel like they had “arrived in Hawaii”.

This got me thinking about how important the atmosphere is in our perception of things and in particular, how relevant this is to selling homes. It’s really all about the “feeling” we get upon arriving at the curb side, entering the house, and the emotional triggers the buyers get during the tour of the property. If they can feel that this could be the house they could live in, you’ve got them, hook, line & sinker. Home Staging helps you create that experience. From a properly maintained front yard to colorful flowers to a freshly painted, shiny front door, a welcoming entry, sparkling clean interior, tastefully furnished rooms and the fresh scent of the home - it’s an overall package that should never be overlooked, no matter the price range. Every home deserves to be debuted and showcased in its best condition so that buyers can’t help but feel the emotional connection that this is the house for them.

Take a good, long, objective look at your property for sale and ask yourself if you’ve created the right “feeling” that effortlessly pulls on your prospective buyers heartstrings.

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Cheers!

 

,

Alice Tam Chan

Helping real estate sales professionals and their home seller clients get their UNSELLABLE houses SOLD!

http://AliceTChan.com

Janice Roosevelt
Keller Williams Brandywine Valley - West Chester, PA
OICP ABR, ePRO,Ecobroker

This rang true for me today showing properties. We walked into the house that the buyer thought she'd cross off her list and it was beautifully staged - she fell in love. I had given her my two cents on a previous property tour that most buyers will know intuitively when the property is right, the minute they walk in. THEN, we spend lots of brain energy trying to locally justify the choice :)

Sep 04, 2009 09:05 AM
Joanne O'Donnell
Chic Home Interiors - Oakland, CA

Alice, this is so true, it is all about creating feelings the buyer is hoping to have in their everyday life.

Dec 03, 2009 05:19 AM