After posting part one of the Dramatic Changes series I did not realize exactly what I had gotten myself into! So I apologize for taking so long to post Part 2. Work first and all that! At any rate, what a great couple of weeks it has been. I have spent time with my staff, some of our other market leaders, and several of my agents here in California. Truely an eye opening process and I want to thank all of you for sharing ideas and expressing your feelings and ideas. With that said let's examine some of the changes and plans.
1. First on the list was taking a hard look at our agent roster. It is critical we have the right mix, sufficient coverage for our lead system, but most importantly is making sure the agents we have hired are really on borad with what we are trying to do. The market and economy has taken a toll on the real estate industry and so we wanted to find out who was really here and who was not. So we went through our roster, agent by agent, and made contact with everyone. Sounds easy, but the reality is we had 300 agents spread out from San Diego to San Jose! The end result is a leaner and meaner RealEstate.com in California. Along with that are stricter hiring guidelines to insure we have the highest caliber agent. So far so good, but is always hard to change the make up of an organization.
2. Next up is growing our listing inventory. We have primarily represented buyers, and certainly a large portion of our company lead generation is on the buyer side. We need to have more listings and so we set an agressive goal to add 500 listings by the end of the year...100 in each of our five main counties. We scheduled a series of meetings and invited our top agents to attend and explore ideas around this. What a great group and I'm blown away by the work ethic, team work and comittment to this project! We have now targeted several areas to go after and we are already seeing some results wirth a few new listings in this week alone. Stay tuned and be on the lookout for all those cool RealEstate.com signs!
3. The last big change was getting everyone to feel ok with the changes! I'm big on transparency and feel if everyone knows what the goals and expectations are, then we can all work toward a common end result. So breaking down why these changes were happening and getting everyone to see that they are changes that will have a positive impact on all of us and our organization. We will continue meeting with our top agents and exposing our new agents to what these great agents do each and everday to provide the highest level of service to our clients! Stay tuned for more as we progress toward meeting these goals...it should be a fun and wild ride!