New Home Buyer and Home Builder Survey

Services for Real Estate Pros
 I wanted to add a post for the market study by the NAHB’s Institute of Residential Marketing and Harris Interactive. It was conducted in association with and wrapped up in late 2005. It has been mentioned frequently in the industry and is a great resource when analyzing your own program for selling homes online. You can download the executive summary here >>

To get the full detailed version - head over here >> (you have to provide a name and email address). You can also access a copy of the Power Point Presentation by

Below are the points addressed in the survey:

  1. Consumers Who Are Online Value Online Resources Most In the Search for New Homes, While Builders’ Use of Traditional Media Continues to Dominate.
  2. Online Resources Are Believed to be the Most Useful and the Most Important to Consumers, and Builders Agree That Their Own Web Sites Produce the Highest Quality Leads.
  3. Gaps Persist Between Consumer and Builder Marketing Behaviors.
  4. Online Consumers Look to the Internet and Recommend Online Sources, Along with REALTOR® Recommendations, for Future Search Needs.
  5. Consumers’ Online Behavior.
  6. Consumer Segmentation Results and the Consumer Outcome.
  7. Builder Behaviors Online.
  8. Builder Lead Generation.

Comments (4)

Laurie Mindnich
Centennial, CO
Thanks for the post- I love reading this stuff!
Jun 13, 2007 06:30 AM
George W. Miller
Keller Williams Realty - Naugatuck, CT
Naugatuck and Beacon Falls Real Estate
Thank you for the info. Its really amazing how fast the on-line portion of our business has changed. Overall, I like it because consumers can do their own analysis and by the time they are ready to by or sell, they know a lot. It wouls seem like a great place for progressive builders with the ability toput all their floor plans and options on-line. With the right software they could use their website on-site for consultations.
Jun 13, 2007 06:51 AM
Lance Sonka
Now we are talking! Thanks for digging this one up Mike. The timing is superb...
Jun 13, 2007 07:17 AM
Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Very good post

I like reading every one has to say

Jun 14, 2007 09:27 AM