I have recently viewed some marketing statistics stating higher than seventy percent of all buyers use the Internet as part of their search when finding a real estate agent or home. Similar percentages have taken virtual tours of properties for sale. Realtor.com offers the option of displaying search results of homes with virtual tours first. Virtual tour technology has advanced to the point that a well produced virtual tour can display nearly all aspects of a home for sale. Programs such as Real Tour Vision include contact information, interactive navigation, branding, maps, school information, music, and more. Images can now be produced to quality similar to that of still photography or video. Tours can easily be linked to websites, mls services, burned to cds, and e-mailed. Agents not using this technology will find themselves at a real disadvantage.
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