Writing content for the web is time consuming so here's a great tip to help you leverage your time - you can reuse and recycle your blogs.
I reuse every single blog post by converting it into an article and then converting the article into a report or an ebook. I use the same core content and then add more detail for each new format.
As an example, my blog posts are usually 300 to 500 words so I take the blog post and extend it out as an article of 1000 to 1500 words. I then create a report of 3000 to 5000 words out of the article.
I always change the header and first few paragraphs of the blog so that they're clearly not the same and then "spin" the article by interchanging similar words like "rehab" instead of "fix and flip" and "mortgage" instead of "loan". The reason that I do this is so that the search engines view each piece as original content and credit me for two documents.
By creating three pieces of content you can publish your work in multiple forums.
- You can publish your blog on your blog or Active Rain
- You can publish your articles on article directories like eZine Articles or HubPages.com.
- You can add graphics and create a very professional report to give away to your customers, colleagues and press sources.
Your reports will look very professional and will immediately make you look like a credible expert. It's a great way to establish yourself as the local expert and earn the trust and confidence of your clients.
And it all starts with one little blog post ....