Special offer

Would you pay $40.00 for a cup of Coffee?

By
Services for Real Estate Pros with Marketing with Kate

45% of American Banks make more from overdraft fees than then they do in profits from normal banking activity.  What is wrong with an industry whose entire business model is built upon stealing money from the very people who can least afford it?

A recent New York Times article outlines a Wells Fargo customer whose teller failed to tell him that funds from a recent deposit were being held.  He went about using his debit card and made a number of purchases under $10.00.  He was charged multiple $34.00 over draft fees to the tune of $238.00.  This means that a 4.00 cup of coffee at Starbucks actually cost him $38.00.

In my opinion, if a Bank can't make money lending money, then they shouldn't be in business.  I say, close their doors now, don't pass go and don't collect $200.00

Here's what the banks do:

1.  Customers are allowed to overdraft their account on their debit cards at point of purchase. (The banks bill this as overdraft protection and claim that they do this so that the customer is not embarrassed.)  If the customer is aware that this is happening it's not a problem, they get to the bank and make sure that the debits are covered.

2.  Unfortunately, thousands of Americans are unaware that it's even possible to use the debit card to withdraw more than is in the account.   They find out the hard way that a $1.00 overdraft has cost them hundreds of dollars.

3.  One of the sneaky techniques that banks use to increase revenue from overdraft fees is to process large debits first.  In the old days, debits were credited based on the date and time they were incurred.  No longer.  By processing larger debits first, banks realized that it would force many customers into multiple overdrafts, thus increasing fees.  By contrast, if the large debit were processed in order, they bank might only make a single overdraft fee- easy profit at the hands of a consumer programmer.

I for one am tired of the heavy handed financial sector.  We as Americans do need to be responsible with our money, but when the systems are designed to trip us up and bury us, something is very wrong.

Unfortunately, I have no faith that any legislation being considered will actually help the consumer.  Based on what we have seen in the last several year, government intervention will hurt the consumer and the small businesses who rely on small debit card purchases to stay alive.

The playing field isn't level, stay informed and watch your balances. 

For those of you who are interested - here is the New York Times Article

 

I am Kate Bourland. I help my clients get out of debt, get loan modifications and establish a debt free lifestyle. We Guarantee our Loan Modifications. You can reach me at 530-419-3967.

http://www.katebourland.com

Posted by

I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.



FacebookTwitterLinked InSkypeWordpress Social Media Butterflies
Terry Haugen STAGE it RIGHT! 321-956-2495
Stage it Right! - Melbourne, FL

Kate, deregulation starting with The Gipper, became a wonderful thing for banks and other businesses.  As we've seen with the credit card industry, the people are finally getting some relief.  I assume we will also get some relief from the banking industry soon as well.  Unlike many, I have faith in this administration.  BTW I would pay $40 for a six pack of beer :-)

Sep 09, 2009 12:35 AM
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Kate...

I hate fees like this. It is really infuriating that you are ENCOURAGED to overdraft and than: wham!

Featured in the group "Whacked!"""

Sep 09, 2009 02:43 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Robert, yes Cameron does have a different perspective.  There is a major difference between buying furniture on installment and being charged excessive overdraft fees from a bank fees from a bank.  In the case of Costo,again no comparision,  we glady pay that $50.00 bucks a year for the right to shop there and we are fully informed at the time we purchase the membership.

In the case of the banks, the systems are sneaky and underhanded and the fees are excessive. These fees are higher than payday loans - $34.00 bucks for a $4.00 cup of coffee? 

If you read the article, this guy had made a deposit and the bank held the funds without his knowledge.  He was making purchases based on a deposit that he thought was available. 

The point of the article is simple - if a banks business model is designed so that it's primary source of income is from overdraft fees, the bank shouldn't be in business. That's worse than payday loans and check cashing schemes!

Sep 09, 2009 03:22 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Yes Mr Mike - that is one expensive cup of coffee, isn't it?

George, what many people don't realize is that the credit card companies also make their money when we use the card, by charging merchants transaction fees 

Merchants pay anywhere from $.20 to $.60 every time we use our debit cards.  Credit cards are even more profitable because the fees charged to the merchant are even higher. 

The system is very broken. 

Thanks for dropping by.

Sep 09, 2009 03:27 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Terry, for me the jury is still out on this current administration.  I think that the pendulum was allowed to swing to far to the right and that the correction has swung too far to the left - but that's the Centrist in me.

It's not Obama that I object to but our ineffective congress.  The credit card legislation that you refer did not provide real relief for the consumer.  It was nothing more than feel good legislation and it did not address the key issues of universal default or use of FICO scoring.  The only real change is that now the consumer is required to be notified that the bank is socking it to them. 

Time will tell!

Sep 09, 2009 03:31 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Richard, thanks for the feature!  This is one of those issues that is a double edged sword - mee's afraid that the consumer will always come out on the wrong end of the sword!

Sep 09, 2009 03:32 AM
Bob Cumiskey
A1 Connection Realty, Inc. - Sun City Center, FL
US Army Retired, Your Sun City Center, Florida ~ Realtor

When my bank decided to provide overdraft protection and I saw the charges, I changed banks.  I now use a Federal Credit Union.  I have overdraft protection.  I have 3 freebies per month, and after that I pay a charge (no clue what that charge is). I watch my money carefully, and although I have used the overdraft when I forget to transfer funds, I do get a notification and immediately transfer the funds.  Shop around because there are a lot of institutions that have this type of policy. 

Sep 09, 2009 03:53 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Bob, that's an excellent solution and one designed with the consumer in mind.  I think that the underlying issue has less to do with the consumer and more to do with short term stock prices. 

We as a country have to start valuing long term investments and savings and stop focusing on only the short term gains!

Sep 09, 2009 03:58 AM
Lisa Matykiewicz
United Brokers Group - Gilbert, AZ

I find it ridiculous that a bank allows over draft to turn around and charge for it.  I get frustrated with the banking systems continuing to look for additional ways to penalize people that may need help.

Sep 09, 2009 04:04 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Kate, I won't use a Debit Card.  An email I got this morning was asking everyone to check their receipts from stores because they are taking out too much money.  And now about those ridiculous overdraft charges.  I'm glad you put this out there but am afraid some people are learning the hard way.

Sep 09, 2009 10:27 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

LIsa, I have no problem with the banks charging reasonable fees to allow a client to use overdraft protection.  The key word here is reasonable, $34.00 for a $4.00 overdraft is not reasonable, it's pure profit and it's gouging.  Plus the banks have intentionally designed systems that increase the likelyhood that their customers will overdraft their accounts, that's just unnecessary greed!

Sep 09, 2009 07:09 PM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Hi Carole, I don't use credit cards and have ued my debti card for years.  I'm starting to just carry cash.  Makes for better budgeting.  There are times when the debit card is necessary, but I agree with you, buyer beware!

Sep 09, 2009 07:12 PM
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Kate - I have experienced this myself, and (unlike Cameron's comment would indicate) I am not stupid.  I had it happen once with a credit card that I didn't realize was close to the limit because they hadn't processed a credit to the account.  I was allowed to go over the limit by about $900 for an $1100 purchase, then they lumped the entire $900 into my minimum payment.  They did work with me on that, but it was ridiculous that I had to spend that much time working on it.  I would have preferred the "embarassment" of being declined at the point of purchase and using another card. 

Sep 10, 2009 04:09 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Jason, you make a good point.  It's all about choice.  The decisions we make are only as good as the information we have.  If we don't have all the information we are forced to make wrong decisions.  In this instance, that's exactly what the banks are counting on.

Sep 10, 2009 05:09 AM
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

I have experienced the overdraft thing on one of our accounts before, too.  The multiple charges for small purchases that you mentioned here are infuriating.

Sep 10, 2009 07:51 AM
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

A few months ago, I had a similar situation by accidentally not writing a large debit in my check register. Then I spent an entire day running errands and shopping. It caused my account to be overdrawn, and a stack of $38 fees ensued. However, I called my bank and explained what had happened, and they reimbursed ALL the overdraft fees. And I don't drink coffee ;-)

Sep 10, 2009 01:16 PM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

LIsa, you are one of the lucky ones.  That is one unsuall bank.  Normally the 'policy only' person on the other side of the phone will simply say, it was your mistake, there is nothing that we can do!  Thanks for commenting.

Sep 10, 2009 10:42 PM
Brian Griffis
Realty Choice - Springfield, MO

I definitely understand the populist sentiment behind this article, but walk a mile in banks shoes for a minute.  Banks these days are expected to give free checks, free ATM, free customer service support, free tellers to deposit your money, free incentives to get you to sign up, and free coffee and donuts when you come in for a loan.  All of this and they barely have a spread to make any money on loans, how do you expect them to stay in business?  Fees are the lifeblood of banking, like it or not.  Without these fees, there would be very few of them.  The good news is that no one has to pay these fees if they just manage their finances.  I got caught with a late fee once years ago because I forgot to mail in the payment.  I didn't call some $7 an hour customer service rep and bawl her out because of my stupidity, I paid it and went on with my life.  And, I have not missed a payment since! 

Sep 11, 2009 10:45 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Brian, I get your perspective and I don't have an issue with a reasonable fee and full disclosure.  Your argument suggests that the entire industries business model is inadequate.  They are supposed to be in business to provide loans and be the intermediary to move money through society.  The business model should not be designed to "trick and trap" consumers into paying excessive and sneaky fees.

Maybe they shouldn't stay in business - any other industry would have allowed to fail.  We are not talking about late fees and forgetting to mail in payments, we are talking about hidden overdraft fees on checking accounts.  

Sit at my desk and talk to clients who have been buried by the banks and your perspective will change in a hurry.  The industry, as it's currently doing business, is predatory!

Sep 11, 2009 10:59 AM
Not a real person
San Diego, CA

Hey, Kate - You should rent "How to Rob a Bank." It's about a guy who wanted to withdraw $20 from the ATM but he didn't have $20 in the bank, which surprised him. He went to the bank, and I think he found out that the bank had charged him all sorts of fees for this and that, so he decided to close his account. The bank charged a fee to close an account, a fee which was higher than what he had in his account, so he would have to pay the bank to close his account. He decided to rob the bank of $20, but actually got involved in a real robbery. It's hilarious in a demented sort of way.

Sep 15, 2009 05:27 PM