3 Trillion Emails - Did You Know This?

By
Mortgage and Lending with Loan Officer Marketing Lab/ Real Estate Marketing Lab

 

Oh hey... Before I begin this blog post, I wanted to treat you to some crazy facts about email:

- There are more than 100 billion pieces of SPAM email sent around the world every single day!

- The number of spam email messages sent around the globe each month numbers in the trillions!

- More than 80% of all that SPAM is sent by fewer than 200 individuals

- Despite the crushing number of SPAM messages sent each month, email continues to deliver a higher Return On Investment than any other form of marketing

Ok, Now that I got those interesting numbers out of my system, let's get back to the regularly scheduled blog post! Did you know that email is still considered the #1 highest return on investment form of marketing in the world? Here are some facts you need to consider that can help you with your own email mortgage marketing efforts:

  • The best days to send email are Tuesday, Wednesday and Thursday
  • The best time of day to send email is after 9:30 but before 2:0
  • Never use red colored font in a professional email (Sets off SPAM flags)
  • Keep your subject lines shorter than 35 characters whenever possible
  • "Long term prospects" (Those who are not in the market for at least 6 months) should get 1 email per month, whereas shorter term prospects should get emailed 2 - 3 times per month
  • Send usable information free of blatant advertising
  • Add your Twitter and FaceBook profile links to your email signature (If you have professional profiles setup)
This image really demonstrates the power of email marketing:

mortgage_marketing_tools_graph_2

Those are some pretty impressive numbers: a $43.08 return on investment for every dollar spent! Where else can you get those types of conversions? Direct mail? Magazine ads? Radio? Hiring telemarketers? Nope...

Use the tips I provided above, and and you will see an improvement in your own email marketing efforts. But there's one more tip I have for you that absolutely must be observed:

- Use a permission based email list only! Do not SPAM! -

It's far easier than you imagine to build a permission based email list. It doesn't need to be a long and drawn out process. If you make use of a marketing-grade auto-responder system, all of your follow-up efforts will be automated and save you a truck-load of time, while delivering fresh, warm leads to you on a regular basis as the prospects begin to convert and respond to your efforts. I generally grow my own email list by 250 - 300 fresh emails per month. Would you like to do the same?

If you'd like to learn more about how to incorporate proper email marketing strategy into your own efforts, don't forget about our Loan Officer Project 5 Day Webinar series. Nothing to buy from us, just 5 days of intense "hands on" learning. It's free to participate, and we almost always fill every last spot. (We now have a waiting list) - To register and see if you can participate in the next round of free training,

CLICK HERE NOW

 

Comments (10)

Tony Grego, 317-663-4173 #1 Trade Association for Alternative Inv
REISA - 317-663-4173 - Indianapolis, IN

Now I know why the post office is going out of business.

Nice post

 

Sep 09, 2009 04:23 AM
Chad Weber
Loan Officer Marketing Lab/ Real Estate Marketing Lab - O'Fallon, MO

I'd have to agree Tony - I think email and the ability to communicate near-instantly with people all over the world has certainly had an impact on the Post Office. Why pay and wait days for a message to be delivered when you can pop out an email, an IM, or even a text message?

The low cost of email advertising and high return on investment has also made some inroads. Trillions of emails per month... Wow...

CW -

Sep 09, 2009 05:11 AM
Becky Brand
Shorewest Realtors - Oconomowoc, WI

Chad - nice post - I came in off of Twitter, by the way.  I would like to spread this around some - can you let us know where the $43.08 ROI stat came from? 

Once the pain of developing a permission based email list is over, it becomes much easier to market to that list.

Thanks again for the reminders!

Sep 09, 2009 06:25 AM
Debbie Aldrich
The Watts Group Real Estate - Cottonwood Heights, UT
Salt Lake City Realtor - Salt Lake County, Cottonwood Heights

Chad interest info. 

Sep 09, 2009 06:52 AM
Chad Weber
Loan Officer Marketing Lab/ Real Estate Marketing Lab - O'Fallon, MO

Hello Becky,

Great! See? Twitter works! haha - The 43.08 stat can be found at ClickZ - Marketing Sherpa - Direct Marketing Association and a few other spots. All great resources by the way!

 

CW -

Sep 09, 2009 06:56 AM
Douglas Fischer
East Oahu Realty - Selling Honolulu, Hawaii Condos - Honolulu, HI

No wonder the US Postal Service is losing money!!!

Sep 09, 2009 08:02 AM
Justin Herring (Atlanta's #1 Home Loan Expert)
Southeast Mortgage - Atlanta, GA

Chad,

Nice info.  Direct mail still exists, but is falling way behind email marketing.

Sep 28, 2009 11:07 AM
Susan Brown
Keller Williams NE, Kingwood Texas (Humble & Atascocita too) - Kingwood, TX

The crazy facts are great.  I feel prepared now to handle a Jeopardy category on email.  Thanks Chad.

Sep 29, 2009 01:15 AM
Anonymous
Kevin Hayes

Hey Chad,

So I have about 20 people to thank for all the junk I get in my emai.  That is amazing!

When it comes to marketing Chad really knows what he talking about.  I just started with him and he has helped me a ton.

Kevin Hayes

<A href="http://www.columbiamortgageguy.com">South Carolina Mortgages</A>

Dec 18, 2009 02:47 AM
#9
Anonymous
cveeramani

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#10