If you’re following this post, you have setup your Facebook Fan Page and started obtaining Fans. I know that many of you got some helpful tips and tricks from my previous 30 ideas on how to use your page for your business. Since my last post, all kinds of great things have become available for your Fan Page through Facebook. I hope that through these next 10 tips, you start thinking creatively on how you can promote your page.
The first item on my list is critical to your social media campaign. It’s not only an execution strategy, but a way of thinking at all times in marketing. I have been noticing that though a lot of real estate professionals have their Fan Pages started, they are missing one crucial element. It’s so important, I’m making it #1 on my list.
1. Your Fans should be consumers.
Though I will attest to the fact that real estate professionals are great at socializing, you don’t necessarily want to be doing it with your fellow industry peers on your Fan page. You can do that on your profile page where you and your friends hang out. Your Fan Page, however, should be about you and your business. You need to attract customers who are looking to buy and/or sell a property in the future, or who have bought and/or sold in the past. Remember, they are your “Fans”. They are people who know you and have done business with you or would like to in the near future. Now, don’t take this wrong- you can most definitely have Fans on your site that are your friends, after all, that is how you network and reach potential clients. However, if you take a look at your Fan list and see that 50 – 80% of your Fans are fellow REALTORS®, you’ve got some work to do.
2. Add a “Fan Box” to your website. To encourage people to become a Fan of yours, you can add some simple script to your site that will take them there. On your Fan page, there is a link on the left hand side under the logo that says “Add Fan Box to Your Site”. Click on that and it will give you the code to add to your site so that visitors can see your updates, Fans and click to become a Fan. This is a GREAT tool to drive traffic to your Fan page. See it in action on our site at http://www.CyberSunshine.com (hey while you’re there, become a Fan!) We also added it to a non-profit site, http://www.AnimalRefugeCenter.com
3. Hook your Fan Page up to Twitter. For those of you with Twitter accounts, you can now save yourself a whole lot of time and headache by synchronizing your Facebook Fan Page with Twitter. Login to your Fan Page and follow the prompts, allow the application and login to your Twitter account. Once this application is setup, your updates on Facebook will automatically be sent to your Twitter account as Tweets! You’ll be reaching two audiences in half the time.
4. Import your blog. Facebook allows you to import any external blog that you utilize so that your Fan page is automatically updated with your blog articles in the ‘notes’ section of your page. The great thing about this is that no matter where you write your articles, if you set this up (and it’s EASY) your articles will appear. This is a MUST for those of you who have blogs on your website. Once your blog is imported, visitors to your site can subscribe to your ‘note’s (essentially an RSS feed).
5. Send updates to Fans to subscribe to your notes. Going along with the above, once you have imported your blog through FB, you should then let your Fans know. Update them through your FB Fan page with a link to where they can subscribe. (hint: it’s found under the ‘notes’ tab of your page)
6. Get involved. One of the great ways you can generate interest is to give back to the community and get involved with a non-profit’s Fan page. When you associate yourself with causes you care about on Facebook, other people will gravitate towards your page through the connection. The very nature of Facebook is to draw people who share similar interests or desires through their friend’s particular interests.
7. Buy ads. I promise I do not work for Facebook but I have to put this in here just simply because it IS an option. Facebook allows you to purchase ad space for your Fan page…have you noticed the little banner ads on the right hand side? It’s one way that you can increase awareness and exposure. The great thing about their ads is that they are targeted to those clients who would most likely be looking for your service. Through information gathered by profiles, they are able to target their ads in such a way that you get maximum exposure.
8. Create a focus group. Professional marketing companies seek out focus groups to get real world information on what kinds of products and services will be most successful when they are on the market. A great way to use your Fan Page is to get feedback on the kinds of services you offer. Create a group and then invite some Fans to get their opinion on your services. Focus / user groups are GREAT for websites too. If you’re thinking about designing a new site, gather a group of Fans on your page and ask them to use your site and then provide you honest, real world feedback. You’ll be amazed at what you learn AND your site will be that much BETTER.
9. Update frequently. If you have your Fan Page started, the next thing you need to do is set aside time to make your updates. Though you may feel you are too busy to keep up, make updating and checking your Fan page a normal part of your marketing schedule. Facebook is geared to highlight new information so the more you add, the more you’ll get noticed and in marketing, getting noticed and noticed often is the name of the game. Don’t forget that you can send all of your Fans updates via an email message from your page.
10. Add a Link to your Fan Page on your Email Signature. Add a link to your Fan Page in your email signature along with your Twitter handle if you have one. You’ll be promoting your page each time you send email. Oh and if you don’t use a signature- well you really should start. Including pertinent contact information like your name, company name, phone number and email is standard in today’s email communication and makes your customer’s lives much easier when they need to get in touch with you.
This concludes part four of my series. There are only 10 more tips left to hit 50. I hope you’re finding the information helpful and can try and work as many of these tips into your social media strategies as possible. Try each one and you’re bound to start seeing the effects quickly, but don’t get discouraged if it doesn’t happen overnight. Have patience and know that social media is very much like search engine marketing- it takes a concerted effort on a frequent basis for it to pay off. Once you have a strategy in place that you feel works, don’t abandon it or give up.
Check back soon for my final 10 ideas as I round out 50 ways to use your Fan Page. For more tips and tricks on real estate technology, please visit our website and sign up for our monthly e-Newsletter. It's FREE.
Until then, Happy Socializing!
CyberSunshine, Inc. is real estate web design firm that has been developing website and intranet applications for the real estate industry since 1998. Regarded as one of the industry's premier technology development companies, and recently named as one of Florida's Top 100 Small Businesses, CyberSunshine, Inc. enables clients to maximize their marketing and sales potential through the internet by providing flexible, dynamic systems with robust web-based solutions tailored to their specific needs. For additional information call 239-437-2628 or visit http://www.cybersunshine.com. Follow us on Twitter and Facebook.