The Digital Handshake - a Social Media MUST

Real Estate Agent with Majestic Properties 3061802

digital handshakeIf you follow me at all anywhere on the Interwebs, you have heard me mention The Digital Handshake - book by Paul Chaney that's available for pre-order and about to come out any day now. Some people have asked me how I can endorse a book without even reading it and the answer is simple: Paul Chaney has personally helped my business and has opened my eyes to the power of social media.

It first started with his book Realty Blogging (which he co-authored with Richard Natch), and then was my coach and mentor during the Inman News sponsored "Project Blogger" on Active Rain.

When I think of the best rounded Social Media persona out there, I think of Paul - I don't need to boost his ego because he always puts that aside and knows how to engage and be genuine, but most importantly, is always willing to help. If there is such a thing as a Social Media expert, guru, authority, master or pro, (I know paul will kill me for that), that person is definitely Paul.

Enough Ego boosters - I also got a sneak peak at the book (wink wink)

Here's the scoop - The Digital Handshake will help you no matter what level you are in within your social media marketing strategy. Some parts will be extremely basic (nothing wrong with revisiting those every so often) and you will find useful nuggets throughout the book - excerpts that will make you think and go the extra step that you didn't consider before. The information in the book is not just Paul's point of view, what I find fascinating is how many successful users of social media were interviewed in all sorts of industries. The Digital Handshake is filled with great examples and tips for improving your use of tools and ultimately helping your business. Here's one of my fave excerpts in the book:

"Although it does comes with a set of largely unwritten rules (sorry, I don’t know of any stone tablets having been brought down from Mt. Sinai), social media is not a religion, no matter how hard guys like me try to make it one. There is room for experimentation. In fact, experimentation is the only way the medium will grow"

Make sure you read the book with a high-lighter because you will go back to it and use it as a resource. And yes, come back and thank me, it will be money well spent.

**disclosure - for those of you who always have to question endorsements - I have absolutely nothing to gain from this review except the joy of knowing that others can benefit the way I have from just knowing Paul - Miamism's inception has Paul Chaney to thank**


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Tina Merritt
Nest Realty - Blacksburg, VA
Virginia Real Estate

I'm off to pre-order it right now!  Thanks so much Ines!

Tina in Virginia

Sep 09, 2009 03:05 PM #1
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This looks like a good tip.  Thanks for the heads up.

Sep 09, 2009 03:06 PM #2
Robert Schwabe
EXP Realty - Orange Park, FL
Orange Park Real Estate

Ines - Thanks for sharing. I'll have to put it on my list of books I need to buy.

Sep 09, 2009 03:10 PM #3
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Tina - you won't regret it - wealth of information is priceless!

Joan - it's one of the most comprehensive social media books out and an easy read, which always helps

No problem Robert - make sure you tell me how you liked it

Sep 09, 2009 03:19 PM #4
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Ines - so good to hear from you. And of course Paul is a real gem in this social media/blogging world. THAT is a book that is on my definite TO BUY list.

So it looks like you will be in San Diego for NAR. Hope our paths will cross - we have yet toe met F2F.

Best to Rick - I am still pondering the Caiparinha video - just haven't gotten to it.


Sep 09, 2009 03:28 PM #5
Jim B
imortgage - Anthem, AZ

Just bought it.  I look forward to reading it since I'm really just jumping into this arena.

Sep 09, 2009 03:29 PM #6
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Hey Jeff!  awesome to hear from you too.  I will ABSOLUTELY be at NAR San Diego so will make a point to meet F2F - Paul is da'bomb.....I'm glad you already know that :)

Sep 09, 2009 03:41 PM #7
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Jim - take notes and you'll see yourself reading and re-reading......Paul's books are a great resource.

Sep 09, 2009 03:43 PM #8
Nick Bastian
Realty Executives - Tempe, AZ
Real Estate Agent - Tempe

Hi Ines, I am looking forward to reading this one. I had a chance to meet Paul at Blog World last year and found all of the great things I had heard about him to be understatements.

Take care!

Sep 09, 2009 04:41 PM #9
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Can't wait to read Pauls new book, I highlighted his first one away. It is worn out as I am sure this one will be. Hey girl, nice to see you on my dashboard this AM.

Realty Blogging is still a good read for folks too.

Sep 09, 2009 10:48 PM #10
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Hey Nick - believe it or not, I got to meet Paul in person this summer in Philly and it was sooo amazing - what a guy! no? :)

Missy - whassapppening??  thanks for the hello and you should see how worn out my Realty Blogging book is (miss ya, hopefully we'll run into one another soon)

Barbara - you won't regret it!

Sep 10, 2009 12:40 AM #12
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

Ines, thanks for the break down. Like Missy, go to see you back here on AR. I am noticing some who had slow down are now picking up steam again. Hopefully it is a sign of our business making a turn.

Sep 10, 2009 12:49 AM #13
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Hey Frank - I love my AR friends and enjoy coming here once in a while, but truth be told, business is great and focus my efforts on miamism.  Nice to see you face pop up on the comments

Sep 10, 2009 12:58 AM #14
Marcus Barber
Exit IH-10 Realty - San Antonio, TX

Hi Ines,  


Thanks for recommending this book.  I'll get a copy and maybe take it to 'Nicaragua' to read.  :)  It was nice meeting you at rebarcamp miami.  Thanks for all the hard work you put into making it a success!  Hope to see you again soon.

Sep 26, 2009 01:34 PM #15
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

You are da' bomb Marcus! thanks so much for making me smile and it was great meeting you as well :)

Sep 26, 2009 02:01 PM #16
Harold Watts
Teles Properties - Palm Springs, CA
Palm Springs Real Estate Blog


Thanks for the insightful post.  I am going to buy the Digital Handshake today.  Seeing the success you have had with Miamism gives me hope & inspiration.  Make it a great day!!!


Oct 30, 2009 03:32 AM #17
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Harold - just make sure you have a highligter handy - the book is packed with such grea information and tools that you will keep going back to reference it :)

Oct 30, 2009 04:00 AM #18
Dave Rosenmarkle
Highland Realty, Inc - Arlington, VA
33 years of providing fully satisfying service!

Hi Inez, as a voice from your less sordid past, just wanted to check in and say Hi. Glad you and Rick are continuing to set Miami on fire. Thanks for the book tip.


Mar 04, 2010 09:37 PM #19
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Hi Dave!!  So great to see your face pop up on my email notifications!!  Thanks so much for making my day this gorgeous Miami Friday morning! Have a great weekend!

Mar 04, 2010 11:44 PM #20
Javier Olmedo
Keller Williams Coral Gables - Miami, FL

I'm going to check it out!

Mar 30, 2014 03:53 AM #21
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