Keeping your online presence manageable and in step - part 1 of 3

Title Insurance with First American Title

In social media we use the term ubiquity to describe a philosophy of online involvement. We accomplish visibility and opportunity by participating in a wide array of communities and conversation. This (we’re everywhere) method by its very nature creates havoc when it comes to keeping your online presence manageable and in step.

The objective is to have the search engines consider us an authority and serve up our conversation as the relevant content it offers when people are online searching a subject for answers. If we’re successful, they will find us and we’ve created opportunity.

The ubiquitous way is a great ideal, but in reality it can be a challenge to manage and monitor. One of my favorite tools for this is StepRep.

StepRep - monitor and manage your online reputation...

StepRep let’s me know what where and when content that includes me is picked up in the search engine index. I set it up so I get alerts on my BlackBerry and I also get an Executive Report once a day around 5:30 PM that includes my stats and ranking over the past 24 hours. It’s somewhat like ‘Google Alerts’ but more user friendly and it includes some really handy features.


Why is this important? I’m saving a tremendous amount of time by letting StepRep auto-search the web to collect targeted findings that include me. Without help, I wouldn’t know the effectiveness of my online efforts.


I can influence and categorize what it finds.

StepRep - search results for Rene Fabre

Notice in the example above that StepRep, based on the predetermined search term “René Fabre” + “marketing” + “Ticor”, found a new entry in the Google Index and it includes a brief synopses with a link back to its source. This is really handy for verification and you can set up as many search terms as you want.


Now I can quickly sort through the findings and categorize these results about me as positive, negative, neutral, my content, or not relevant. What a fabulous tool. I can’t rewrite entries in the index, but now I can influence them.


What we’re doing is assisting Google to index us more precisely. We’re talking to the index and giving it our opinion about its findings that include us to refine how we relate to searches and content.


This is powerful, especially for those who have common names. For example, if your name is John Smith, there are a billion indexed conversations about everything out there on the web that include your name. By identifying an indexed entry as Not Relevant you’re telling Google that content is by a different John Smith.


I can also help the index discern what content is My Content and promote it, Tweet it, and/or publish to Facebook. If I don’t like a finding I can’t delete it, but I can influence its ranking downward by selecting Negative. If it’s a Positive I can vote it up. Which is saying, yes I want people to find this. Neutral just simply means its content, includes a mention, but it neither helps nor hurts my online reputation.

StepRep - Reputation Monitor

StepRep is free. All you need is a Google account to log on. To get the best results make sure your StepRep profile (like your Google profile) is complete and lists all of your online locations. A great tool for keeping your online presence manageable and in step.


In part 2 - we’ll take a look at the tools that enhance your online presence through the people that trust you and the power of group.

related post: The Road to Ubiquity by René Fabre


Posted by

René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on The Audiorium YouTube Channel by Rene Fabre. Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.

Comments (13)

Jean Hanley
Coldwell Banker Kivett Teeters - Hemet, CA
Specializing in Folks Who Want To Buy/Sell Homes

Wow ! ! !  So many websites and marketing little time.  I see how this could be great, but really need the time to research the whole thing before jumping in on it.  thanks for the info

Sep 10, 2009 06:11 AM
Douglas Fischer
East Oahu Realty - Selling Honolulu, Hawaii Condos - Honolulu, HI

This is totally cool!  I've been using Google Alerts for several months now, but I'll have to go check this out immediately.  Thank you, or as they say in Hawaii, mahalo.

Sep 10, 2009 07:17 AM
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Jean: Yes there are!... StepRep is a big help to keep them under control!... 

Douglas: Thanks... Yes, it's way easier to use than Google Alerts, and I love the added options. I'll be talking about those in part 2...

Sep 10, 2009 11:38 AM
George & Arlene Paukert
Road to Wealth, Inc. - West Palm Beach, FL

Todd Clark invited me to join, I haven't yet done it, maybe I should reconsider and give Todd a call and get this set up today.

Sep 12, 2009 10:20 PM
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

George: Yes indeed... Todd and I hooked up on StepRep a while back... I'll be talking about that in part 2.

Sep 13, 2009 10:40 AM
Monica Bourgeau
Portland, OR
Business Coaching

Great post - I am looking forward to the whole series. I haven't tried Step Rep but will sign up for it right now! I appreciate you sharing your wisdom :) Hope you have a great week. :)

Sep 14, 2009 03:59 AM
Todd Clark
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

I love Steprep, unlike Google alerts it really tells me when other people are talking about me and links and lets me manage what is being said about me and lets me continue to monitor certain people who talk about me or my work.

Like today, I got an alert about George's comment.

Todd Clark -

Sep 14, 2009 05:29 AM
Scott Cowan
RE/MAX Professionals - Olympia, WA

Rene- Excellent information. I am looking forward to the next part of the series. Hope to see you soon at an Internet Marketing Roundtable!

Sep 15, 2009 05:32 AM
Judith Sinnard
SMARTePLANS; Houston, Texas - Houston, TX

Hi Rene, Basis this post I went over and signed up last weekend and filled out my profile. What a GREAT TOOL!  I'm looking forward to the rest of your series!! Thanks, J

Sep 15, 2009 05:46 AM
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Scott: thanks, I'm working on part2 now... see you tomorrow at the Green Spot...

Judith: thanks for stopping by... yes it is a great tool and one of the most important in my IT toolbox.

Sep 15, 2009 10:27 AM
Tom D. Plant, GRI, QSC
Greenwood King Properties - Houston, TX

Rene - Fascinating. You have us all waiting and watching for Part 2.

Sep 22, 2009 09:33 AM
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

thanks Tom... It's been a really busy week... I should have part2 finished by tomorrow!...

Sep 22, 2009 01:52 PM
Todd Clark
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

Great, I have to say I have been waiting for part 2 as well! Sorry I couldn't make it to the coast to join you, just not enough warning. I'm having a class myself for Keller Williams a week from Monday in Vancouver if you want to join me?

Todd Clark -

Sep 26, 2009 10:59 PM