Wal-Mart has real estate classifieds?

Real Estate Agent with Coldwell Banker Holman Premier Realty

My telephone rang a few days ago, inquiring about a house I have listed for rent.  Since I do not work in the rental market, I found this odd.  Over the weekend, a few more calls about this came in.  Finally, I thought to ask the caller where they are seeing this.  She responded, "The Wal-Mart classifieds."

Nosy by nature, I went to check it out.

Sure enough there it was.

A local search can be done for rentals, real estate for sale, in my neck of the woods, 33 pages worth.  Yowsa.

Obviously, oodle, a venue I had not heard of until very recently, picked up my listing from somewhere and placed it in the rental field for some reason.  A couple clicks of a mouse had the listing reported as miscategorized and since the calls have stopped, I assume it has been removed.

But Wal-Mart has an impressive classified section, one more way they are drawing eyeballs to their page.  I assume this must be in development mode, as they have not done much to promote it except tucking a small text box on a page I stumbled upon.  But obviously people are finding it.  This leaves me wondering what moves Wal-Mart is going to make to monetize this opportunity.


Ron Bridges
ERA Wilder Realty, Inc. - Sumter, SC

Wow Darlene, I didn't know about this either. I checked it out and there are a lot of homes there.

Sep 10, 2009 10:06 AM
Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

I'm pretty sure that if you have a Point2 site it automatically syndicates your listings to Oodle.

Sep 10, 2009 10:07 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

If you put it out for syndication, then everybody will get it directly, or the scraper sites will get it second hand. I have buyers that will call me and argue about a listing that they have seen on line, and do not want to believe me when I tell them the property has long been sold.

Sep 10, 2009 10:16 AM
Sandy McKee
Sunstreet Mortgage - Tucson, AZ

I had no idea. This is pretty cool. Thank you for sharing. Sandy

Sep 10, 2009 10:20 AM
Darlene Humphreys
Coldwell Banker Holman Premier Realty - Klamath Falls, OR
I love my job!

Ron, I was surprised.  When I showed the site to my PB, his initial comment was "amazing."

Vickie & Ed, I am sure that is how that works, but I just found it a bit surprising that Wal-Mart has classifieds, and is syndicating.

Sandy, you are welcome. 


Sep 10, 2009 10:33 AM
Mike & Kathleen Kelly
Better Homes and Gardens Real Estate Foothills - Hickory, NC

I stumbled across the real estate listings on a while ago and was also surprised.



Sep 10, 2009 10:52 AM
Diane Rice
Rice Prprty Mgmnt & Rlty, LLC, South Holland, IL - Lansing, IL

Hi Darlene.  Just stopped by to tell you how much i appreciate you sharing on my post.  Thank you again!


Sep 29, 2009 04:25 PM
Guy Thomas
WR Starkey Mortgage - Colorado Springs, CO

That is a good question. They are definitely big enough to attract a portion of the market. I had never seen the ads either and intend to do a little research.

Dec 13, 2009 10:46 AM