While surfing around A/R this morning, I came across one of the pillars of A/R - Tony Marriott's blog entitled "Getting Ready For Showtime"
Tony's Blog includes a Top 10 Checklist of things to do prior to "showtime"- that is before putting your house or listing on the market or MLS. As a self-proclaimed marketing junkie, I find it absolutely, positively reaffirming that 8 out of 10 of the things to do are MARKETING.
- Title Inspection & Home Warranty
- Home Inspection
- Home Staging
- Measurements and Description, Features to highlight
- Digital Photos and Virtual Tour
- MLS Data Entry
- Internet Marketing
- Toll Free Audio Tour
- Marketing Collateral to be placed inside the property
- Yard Signs, Flyers and Lockbox
Obviously, the first few items are legal stuff - title, warranty and inspection. Seems like these three items are grouped together for a reason - they cost money.
However, the last 8 items - make money. Sure, there's a minor investment upfront, but it's because of these 8 steps that the house is found, inquired about, visited and eventually sold. Without them, truly what do you have?
Without an aggressive marketing plan, does the house really have an equal opportunity to sell? If you invest hours of your time courting a potential client and selling them on what sets you apart in this already crowded industry, then certainly you don't want to spend the next year holding their hand and coming up with ways to explain why the house hasn't sold?
Take a look at Steven Shewell's blog -on the Top 5 Reasons a house hasn't sold (Be sure to read #4 too)
#1 Reason: Price
#2 Reason: Condition
#3 Reason: Location
#4 Reason: Listing Agent's Reputation
#5 Reason: MARKETING
With so many companies offering services to assist agents with their listings, it seems to me that it would be doing your clients a disservice not to be taking advantage of every benefit available. Here on A/R alone, you can find virtual assistants, home stagers, flyers, virtual tours, radio shows - not to mention the cornucopia of financial professionals. Why would you want to spend endless hours working on paperwork when you can delegate it to others?
For isn't it by marketing the property that you also market yourself? By utilizing on-line services and developing a consistent internet presence, aren't you also creating a reputation for yourself as being technologically savvy? Isn't that what today's buyers are expecting?
If potential clients cannot find you and your listings on the Internet, doesn't that make it increasingly more difficult to sell your listings?
What do you do to ensure your listings sell? Will you have a record breaking year? (I'm sure Tony Marriott will!)