Your MARKETING efforts is what sells your listings ... Even Tony Marriott agrees!

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Education & Training

Tony Marriott  While surfing around A/R this morning, I came across one of the pillars of A/R - Tony Marriott's blog entitled "Getting Ready For Showtime"

Tony's Blog includes a Top 10 Checklist of things to do prior to "showtime"- that is before putting your house or listing on the market or MLS.  As a self-proclaimed marketing junkie, I find it absolutely, positively reaffirming that 8 out of 10 of the things to do are MARKETING. 

  1. Title Inspection & Home Warranty
  2. Home Inspection
  3. Home Staging
  4. Measurements and Description, Features to highlight 
  5. Digital Photos and Virtual Tour
  6. MLS Data Entry 
  7. Internet Marketing
  8. Toll Free Audio Tour
  9. Marketing Collateral to be placed inside the property
  10. Yard Signs, Flyers and Lockbox

Obviously, the first few items are legal stuff - title, warranty and inspection.  Seems like these three items are grouped together for a reason - they cost money.

However, the last 8 items - make money.  Sure, there's a minor investment upfront, but it's because of these 8 steps that the house is found, inquired about, visited and eventually sold.  Without them, truly what do you have? 

Without an aggressive marketing plan, does the house really have an equal opportunity to sell?  If you invest hours of your time courting a potential client and selling them on what sets you apart in this already crowded industry, then certainly you don't want to spend the next year holding their hand and coming up with ways to explain why the house hasn't sold? 

Take a look at Steven Shewell's blog -on the Top 5 Reasons a house hasn't sold  (Be sure to read #4 too)

#1 Reason:  Price

#2 Reason: Condition

#3 Reason: Location

#4 Reason: Listing Agent's Reputation

#5 Reason: MARKETING

With so many companies offering services to assist agents with their listings, it seems to me that it would be doing your clients a disservice not to be taking advantage of every benefit available.  Here on A/R alone, you can find virtual assistants, home stagers, flyers, virtual tours, radio shows - not to mention the cornucopia of financial professionals.  Why would you want to spend endless hours working on paperwork when you can delegate it to others?

For isn't it by marketing the property that you also market yourself? By utilizing on-line services  and developing a consistent  internet presence, aren't you also creating a reputation for yourself as being technologically savvy?  Isn't that what today's buyers are expecting? 

If potential clients cannot find you and your listings on the Internet, doesn't that make it increasingly more difficult to sell your listings? 

What do you do to ensure your listings sell?  Will you have a record breaking year? (I'm sure Tony Marriott will!)

 

 

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Rainer
20,010
Michael Thomas
First SEO Consultants - Scottsdale, AZ
Real Estate Website Optimization
Great posting - thanks for the info :o)
Jun 14, 2007 03:48 AM #1
Rainer
56,396
Calie Waterhouse
Chandler, AZ
Community Builder

Hey Michael - You provide a service, too!  "First SEO Consultants is an internet consulting firm offering full service website design, development, hosting, search engine marketing (SEM) and search engine optimization (SEO) among other services".

Doesn't this just further prove my point?

Jun 14, 2007 03:52 AM #2
Rainmaker
551,512
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co

Hi Calie,

Thanks for sharing, missed this the first time around.

Jun 14, 2007 03:52 AM #3
Rainer
56,396
Calie Waterhouse
Chandler, AZ
Community Builder

To Lynda, my fellow Orange Countian (is that a word?) - Thanks for stopping by. 

Jun 14, 2007 03:56 AM #4
Rainer
342,581
Anthea Click
Fresh Perspectives - www.InsideNashvilleHomes.com - Franklin, TN
Nashville Home Stager - Selling Nashville, TN homes quickly!

Calie,

Haven't you noticed that the top agents are the ones who "get it"? So there is a reason why they are at the top. I loved your post!

Jun 14, 2007 08:05 AM #5
Rainer
56,396
Calie Waterhouse
Chandler, AZ
Community Builder
Anthea - You're absolutely right!  The agents who continued to market through the "feast" of least year's market are the ones who are rising to the top this year.  Thank you for bringing this up - great point and definitely a "fresh perspective" (Get it? ;0) )
Jun 14, 2007 10:06 AM #6
Rainer
100,192
Kaushik Sirkar
Call Realty, Inc. - Chandler, AZ
The days of just putting a home on the MLS and watching it sell are, unfortunately, over.  Marketing is HUGE when it comes to getting a home sold in today's market...
Jun 14, 2007 12:29 PM #7
Rainmaker
3,053,144
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Calie - Thanks for the mention!  Home Staging is critical to our success. Case in point - we had a listing go Active on May 25th up in Desert Hills at $619,000.  Absorption rate in that area is 2 per year - with 7 other active listings.  9 (Nine) days later we had a contract, it's through inspection period, and due to close escrow on July 12th!  A home with more to offer (on paper) at a lower price is still on the market!  It wouldn't have happened without staging!!

Jun 15, 2007 11:11 AM #8
Rainer
56,396
Calie Waterhouse
Chandler, AZ
Community Builder
Tony -  Appreciate the staging accolades. Great statistic, too.  Thanks for sharing. - Calie
Jun 15, 2007 02:22 PM #9
Rainer
77,324
Yvonne Root
rooms b.y. root - Prescott, AZ
Home Stager - Northern Arizona
Calie, Your presentation of the information in this post is so well done. Oh yeah, just like the presentation of the homes you stage. Now there is something to think about! Thanks for putting together the parts to make a clear picture.
Jun 16, 2007 12:41 AM #10
Rainer
342,581
Anthea Click
Fresh Perspectives - www.InsideNashvilleHomes.com - Franklin, TN
Nashville Home Stager - Selling Nashville, TN homes quickly!

Calie,

I'm with you! ;)

Jun 18, 2007 06:53 AM #11
Rainmaker
218,484
William Collins
ERA Queen City Realty - Scotch Plains, NJ
Property and Asset Management

Calie, thanks for sharing Tony's blogpost.  Always helpfu reminders.

Jul 29, 2016 04:00 PM #12
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Calie Waterhouse

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