My broker has started a Social Networkng Group in our office. I have been "voluteered" to run a host of monthly meetings so that our group members may share, interact, and learn from one another about what we're doing to create new business opportunities through the use of various social networking outlets. We've gone through three meetings already, and I can see that my biggest challenge is simply keeping our members egaged and interested. While they all may say that Social Networkng, blogging, and an active online presence may be the future of our industry, I don't think that they really beleive it. More and more of the public that I come into contact with are alluding to my blogging activities, so I know it's only a matter of time before a big percentage of my business comes from this source. How can I keep my group engaged?
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TMD Technology - Delray Beach, FL
You know the old saying, it's hard to teach an old dog new tricks. I think that often applies here. People are used to selling a certain way with a "Its worked in the past so why not now?" attitude. The other issue you will probably encounter is that social media is not an over night method of developing a pipeline of leads. It's something that needs to be built on and nurtured before it develops. Good Luck!
Sep 11, 2009 04:38 AM
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